Sr. WW Integrated Marketing Lead - AI/ML, WW AWS Marketplace Marketing

Join the AWS Marketplace Marketing team as an experienced leader to define and drive category growth within the rapidly evolving AI/ML landscape. This role focuses on transforming how enterprises discover, procure, and deploy AI technology. **Key Responsibilities:** * **Category Strategy & Positioning:** Define and execute go-to-market strategies for GenAI, ML, and Data & Analytics categories. * **Integrated Campaigns:** Design and orchestrate omni-channel campaigns targeting technical and business decision-makers (from data scientists to CxO executives). * **Partner Collaboration:** Develop co-marketing programs, joint value propositions, and scalable partner marketing initiatives with leading AI/ML partners. * **Technical Content & Thought Leadership:** Create compelling content (e.g., real-world use cases, ROI models, implementation guidance) by collaborating with solution architects and technical specialists. * **Event & Field Marketing:** Lead category presence at key industry events, including re:Invent and partner events. * **Performance Analytics:** Establish sophisticated measurement frameworks to track category awareness, solution adoption, and customer lifetime value. * **Cross-functional Collaboration:** Partner closely with Marketing, Sales, Technology, Operations, and Partner teams to ensure effective strategy execution and exceptional customer/partner experience. **Basic Qualifications:** * 7+ years of professional non-internship marketing experience. * 5+ years of experience developing and managing acquisition marketing or channel programs. * Proven ability to use data and metrics to drive improvements. * Experience building, executing, and scaling cross-functional marketing programs. * Experience developing and executing campaigns across multiple time zones and languages. **Preferred Qualifications:** * Experience driving direction and alignment with large cross-functional teams and agency partners. * Cloud marketplace experience, including familiarity with software procurement, ISV/channel ecosystems, and multi-dimensional business models. * Deep understanding of AI/ML buyer personas, use cases, and technical evaluation criteria. * Experience with Account-Based Marketing (ABM) from strategy through execution. * Mix of global and regional marketing experience with a track record of delivering mass-scale marketing programming. **Location:** Strong preference for Seattle, WA; San Diego, CA; SFO/Bay Area, CA. Also available in Arlington, VA; Austin, TX; Boston, MA; Chicago, IL; Dallas, TX; New York, NY. **Compensation:** The base pay for this position ranges from $106,400/year to $185,000/year, depending on market location, job-related knowledge, skills, and experience. This is part of a total compensation package that may include equity, sign-on payments, and comprehensive benefits. AWS values work-life harmony, an inclusive team culture, mentorship, and career growth.