Principal, WW Integrated Marketing - AI/ML, WW AWS Marketplace Marketing

Amazon Web Services logoAmazon Web Services
Arlington, VA, US
$128K–$211K/yr
Posted
2 weeks ago
Location
Arlington, VA, US
Job Type
fulltime
Posted 2 weeks ago

Job Description

Experienced Marketing Leader to spearhead AI/ML category growth and GTM strategy for AWS Marketplace.
AWS Marketplace is seeking an experienced, driven Marketing Leader to define the marketing playbook and drive category growth within the rapidly evolving AI/ML landscape. This role involves building new initiatives daily and shaping how enterprises discover, procure, and deploy AI/ML technology. **Key Responsibilities:** * Define go-to-market (GTM) strategies for GenAI, ML, and Data & Analytics categories. * Design and orchestrate integrated omni-channel campaigns targeting technical and business decision-makers. * Collaborate with leading AI/ML partners to develop co-marketing programs and joint value propositions. * Create technical content and thought leadership showcasing real-world AI/ML use cases, ROI models, and implementation guidance. * Lead category presence at key industry events (e.g., re:Invent, partner events). * Establish sophisticated measurement frameworks to track category awareness, solution adoption, and customer lifetime value. * Partner closely with Marketing, Sales, Technology, Operations, and Partner teams to ensure cross-functional alignment. **Locations:** Strong preference for Seattle, WA; San Diego, CA; SFO/Bay Area, CA. Also available in Arlington, VA; Austin, TX; Boston, MA; Chicago, IL; Dallas, TX; New York, NY. **Basic Qualifications:** * 9+ years of professional non-internship marketing experience. * Experience using data and metrics to drive improvements. * Proficiency with Excel or Tableau (data manipulation, charts, pivot tables). * Experience building, executing, and scaling cross-functional marketing programs. * Proven ability to drive direction and alignment with cross-functional teams. * 5+ years of experience developing and managing acquisition marketing or channel programs. **Preferred Qualifications:** * Experience driving direction and alignment with large cross-functional teams and agency partners. * Familiarity with cloud marketplace, software procurement, ISV/channel ecosystems, and multi-dimensional business models. * Deep understanding of AI/ML buyer personas, use cases, and technical evaluation criteria. * Experience with Account-Based Marketing from strategy through execution. * Mix of global and regional marketing experience with proven delivery of mass-scale marketing programming.

About Amazon Web Services

Amazon Web Services logo

Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis. Clients will often use this in combination with autoscaling. These cloud computing web services provide various services related to networking, compute, storage, middleware, IoT and other processing capacity, as well as software tools via AWS server farms. This frees clients from managing, scaling, and patching hardware and operating systems. One of the foundational services is Amazon Elastic Compute Cloud (EC2), which allows users to have at their disposal a virtual cluster of computers, with extremely high availability, which can be interacted with over the internet via REST APIs, a CLI or the AWS console. AWS's virtual computers emulate most of the attributes of a real computer, including hardware central processing units (CPUs) and graphics processing units (GPUs) for processing; local/RAM memory; hard-disk (HDD)/SSD storage; a choice of operating systems; networking; and pre-loaded application software such as web servers, databases, and customer relationship management (CRM).

Industry
Technology
Company Size
Founded

Similar Jobs

Web Development Engineer, Knowledge Management & Governance, Worldwide Field Enablement

Amazon Web Services

Arlington, VA, US
$72K–$173K/yr

Develop and optimize web-based content architectures, enhancing sales enablement content discoverability and management processes.

Full Stack Web & App Developer

Colorectal Cancer Alliance

Washington, DC, US
$120K–$140K/yr

⚠️ Summary missing

Head of AI Discovery & SEO

The Washington Post

Washington, DC, US
$172K–$320K/yr

Lead AI and SEO content discovery strategy for The Washington Post, optimizing journalism's visibility across evolving digital platforms.