Job Description
Summary
Lead Generative AI customer storytelling for AWS, developing impactful narratives and marketing programs with 6+ years of experience.
AWS is seeking a Senior Product Marketing Manager, Customer Storytelling for Generative AI. This pivotal role drives compelling customer narratives for the AWS Generative AI Innovation Center, a team guiding customers through the full AI lifecycle. You will showcase how businesses leverage AWS to achieve significant value with AI.
- *Key Responsibilities:**
- Lead customer storytelling for the AWS Generative AI Innovation Center.
- Develop high-impact AI customer success stories across various mediums.
- Integrate stories across key marketing channels (campaigns, web, social).
- Collaborate with AI strategists and scientists to translate customer adoption journeys into impactful narratives.
- Define and track marketing metrics (KPIs) to measure and optimize program effectiveness.
- Create diverse marketing assets including websites, videos, blogs, presentations, and sales enablement tools.
- *Basic Qualifications:**
- 6+ years of product marketing experience, including compelling content and messaging development.
- Proven experience building, executing, and scaling cross-functional marketing programs.
- Ability to use data and metrics to drive continuous improvements.
- *Preferred Qualifications:**
- Experience in customer segmentation, profiling, and targeting.
- Demonstrated ability to create exceptional customer storytelling.
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Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis. Clients will often use this in combination with autoscaling. These cloud computing web services provide various services related to networking, compute, storage, middleware, IoT and other processing capacity, as well as software tools via AWS server farms. This frees clients from managing, scaling, and patching hardware and operating systems. One of the foundational services is Amazon Elastic Compute Cloud (EC2), which allows users to have at their disposal a virtual cluster of computers, with extremely high availability, which can be interacted with over the internet via REST APIs, a CLI or the AWS console. AWS's virtual computers emulate most of the attributes of a real computer, including hardware central processing units (CPUs) and graphics processing units (GPUs) for processing; local/RAM memory; hard-disk (HDD)/SSD storage; a choice of operating systems; networking; and pre-loaded application software such as web servers, databases, and customer relationship management (CRM).