Sr. Product Marketing Manager, AWS AI

Amazon Web Services•

Arlington, VA, US

$129K–$213K/yr

Posted

3 weeks ago

Location

Arlington, VA, US

Job Type

fulltime

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Posted 3 weeks ago

Job Description

Lead customer storytelling for AWS Generative AI, developing compelling content and strategic marketing programs for enterprise adoption.

AWS is seeking a Senior Product Marketing Manager passionate about generative AI to shape how businesses adopt leading AI technology. This role focuses on robust storytelling to showcase how AWS helps customers overcome challenges and realize AI's potential. **Key Responsibilities:** * Lead customer storytelling initiatives for the AWS Generative AI Innovation Center. * Develop and feature impactful AI customer stories across key marketing channels (e.g., campaigns, webpages, social). * Innovate new methods for showcasing top AI customer stories across diverse mediums. * Collaborate closely with AI Innovation Center leaders, strategists, and scientists to translate customer adoption journeys into compelling narratives. * Establish and track marketing metrics (KPIs) to measure program effectiveness, optimize impact, and iterate on marketing assets. **Basic Qualifications:** * 6+ years of product marketing experience, including developing compelling content and messaging. * Proven experience building, executing, and scaling cross-functional marketing programs. * Demonstrated ability to use data and metrics to drive program improvements. **Preferred Qualifications:** * Experience with customer segmentation, profiling, and targeting. * Track record of creating exceptional customer storytelling.

About Amazon Web Services

Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis. Clients will often use this in combination with autoscaling. These cloud computing web services provide various services related to networking, compute, storage, middleware, IoT and other processing capacity, as well as software tools via AWS server farms. This frees clients from managing, scaling, and patching hardware and operating systems. One of the foundational services is Amazon Elastic Compute Cloud (EC2), which allows users to have at their disposal a virtual cluster of computers, with extremely high availability, which can be interacted with over the internet via REST APIs, a CLI or the AWS console. AWS's virtual computers emulate most of the attributes of a real computer, including hardware central processing units (CPUs) and graphics processing units (GPUs) for processing; local/RAM memory; hard-disk (HDD)/SSD storage; a choice of operating systems; networking; and pre-loaded application software such as web servers, databases, and customer relationship management (CRM).

Industry

Technology

Company Size

Founded

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