Sr. Product Marketing Manager, AWS AI

AWS is seeking a Senior Product Marketing Manager passionate about generative AI to shape how businesses adopt leading AI technology. This role focuses on robust storytelling to showcase how AWS helps customers overcome challenges and realize AI's potential.

• *Key Responsibilities:**
• Lead customer storytelling initiatives for the AWS Generative AI Innovation Center.
• Develop and feature impactful AI customer stories across key marketing channels (e.g., campaigns, webpages, social).
• Innovate new methods for showcasing top AI customer stories across diverse mediums.
• Collaborate closely with AI Innovation Center leaders, strategists, and scientists to translate customer adoption journeys into compelling narratives.
• Establish and track marketing metrics (KPIs) to measure program effectiveness, optimize impact, and iterate on marketing assets.
• *Basic Qualifications:**
• 6+ years of product marketing experience, including developing compelling content and messaging.
• Proven experience building, executing, and scaling cross-functional marketing programs.
• Demonstrated ability to use data and metrics to drive program improvements.
• *Preferred Qualifications:**
• Experience with customer segmentation, profiling, and targeting.
• Track record of creating exceptional customer storytelling.