Sr. Product Marketing Manager, Automotive & Manufacturing, AWS Industry Marketing, AWS Industry Marketing
Job Description
Summary
Lead AWS Automotive & Manufacturing product marketing strategy, developing messaging and content to drive industry cloud adoption.
## Senior Product Marketing Manager, Automotive & Manufacturing (AWS)
Join AWS Industry Marketing as a Senior Product Marketing Manager, shaping how Automotive & Manufacturing companies innovate and modernize with cloud technology. You will define and drive compelling messaging, go-to-market strategies, and marketing activities that help industry customers transform their businesses using the broadest and deepest portfolio of cloud services.
### Key Responsibilities:
- **Develop Core Messaging:** Craft compelling positioning, messaging, and thought leadership content for the Automotive & Manufacturing industries.
- **Content Creation:** Produce engaging content and tools, including presentations, whitepapers, infographics, webinars, customer success stories, and product videos.
- **Go-to-Market Strategy:** Own marketing execution for key events, product launches, and customer/partner announcements.
- **Channel Management:** Define and execute content strategy across digital channels like websites, blogs, social media, and email.
- **Sales Enablement:** Develop programs and resources to educate AWS sales and GTM teams on industry-specific offerings and value propositions.
- **Customer & Partner Advocacy:** Engage with customers and partners to drive advocacy and highlight impactful solutions.
- **Cross-functional Collaboration:** Partner with various marketing teams (web, campaigns, demand generation) and field teams to execute global initiatives.
- **Performance Optimization:** Continuously measure and optimize product marketing initiatives for maximum impact.
- *Basic Qualifications:**
- 6+ years of professional non-internship marketing experience.
- Experience in customer lifecycle marketing, segmentation, customer funnel analysis, and top-line sales performance.
- Proven ability to drive direction and alignment with cross-functional teams.
- Experience guiding creative input, development, and execution from concept to completion.
- Skilled in presenting metrics and progress to senior leadership.
- *Preferred Qualifications:**
- 5+ years of experience within the Automotive & Manufacturing industries.
Similar Jobs
Health System Specialist
Fact Check Team On-Air Producer
Commercial Construction Project Manager - Gov Cloud/Mission Critical
Company Details
About
Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis. Clients will often use this in combination with autoscaling. These cloud computing web services provide various services related to networking, compute, storage, middleware, IoT and other processing capacity, as well as software tools via AWS server farms. This frees clients from managing, scaling, and patching hardware and operating systems. One of the foundational services is Amazon Elastic Compute Cloud (EC2), which allows users to have at their disposal a virtual cluster of computers, with extremely high availability, which can be interacted with over the internet via REST APIs, a CLI or the AWS console. AWS's virtual computers emulate most of the attributes of a real computer, including hardware central processing units (CPUs) and graphics processing units (GPUs) for processing; local/RAM memory; hard-disk (HDD)/SSD storage; a choice of operating systems; networking; and pre-loaded application software such as web servers, databases, and customer relationship management (CRM).