Sr. Product Marketing Manager, Automotive & Manufacturing, AWS Industry Marketing, AWS Industry Marketing
Job Description
Summary
Shape AWS's Automotive & Manufacturing industry marketing strategy, developing compelling content and driving cloud adoption.
- *Senior Product Marketing Manager, Automotive & Manufacturing**
- *Key Responsibilities:**
- **Strategy & Messaging:** Develop crisp, highly differentiated positioning and messaging tailored to industry-specific needs.
- **Content Development:** Craft compelling stories, presentations, whitepapers, infographics, customer success stories, and product videos.
- **Digital Marketing:** Own content strategy and execution across key communication channels, including website, blog, social media, and email.
- **Event Management:** Plan and execute marketing initiatives for industry events, product launches, and customer/partner announcements.
- **Sales Enablement:** Create programs and resources to educate AWS sales and Go-To-Market teams on industry-specific offerings.
- **Advocacy & Collaboration:** Engage with customers and partners to drive advocacy and work with cross-functional marketing teams on global initiatives.
- **Performance Optimization:** Continuously measure and optimize product marketing initiatives for maximum impact.
- *Basic Qualifications:**
- 6+ years of professional marketing experience, including customer lifecycle marketing and sales performance analysis.
- Proven ability to drive direction and alignment with cross-functional teams.
- Experience guiding creative input, development, and execution from concept to completion.
- Skilled in presenting marketing metrics and progress to senior leadership.
- *Preferred Qualifications:**
- 5+ years of experience in the Automotive & Manufacturing industries.
- Passion for technology services and their application to solve business problems.
- Ability to transform complex technical concepts into easy-to-understand messaging.
- *About AWS:**
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Company Details
About
Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis. Clients will often use this in combination with autoscaling. These cloud computing web services provide various services related to networking, compute, storage, middleware, IoT and other processing capacity, as well as software tools via AWS server farms. This frees clients from managing, scaling, and patching hardware and operating systems. One of the foundational services is Amazon Elastic Compute Cloud (EC2), which allows users to have at their disposal a virtual cluster of computers, with extremely high availability, which can be interacted with over the internet via REST APIs, a CLI or the AWS console. AWS's virtual computers emulate most of the attributes of a real computer, including hardware central processing units (CPUs) and graphics processing units (GPUs) for processing; local/RAM memory; hard-disk (HDD)/SSD storage; a choice of operating systems; networking; and pre-loaded application software such as web servers, databases, and customer relationship management (CRM).