Sr. Consultant Marketing Technology & Customer Experience Transformation, Advisory

AWS is seeking a Senior Consultant, Marketing Technology & Customer Experience Transformation. This role focuses on guiding enterprise customers in envisioning and implementing end-to-end Customer 360, MarTech, Adtech, and customer experience initiatives using AWS services, ISV partner solutions, and AI/ML capabilities.

• *About the Role:**

Collaborate directly with Fortune 500 customers and partners to address marketing technology modernization, customer data unification, omni-channel activation, and AI-driven personalization. You will lead transformations using cloud-native architectures and modern data strategies, acting as a trusted advisor and driving both technical delivery and business development.

• *Key Responsibilities:**
• **Customer Transformation Leadership:**

* Lead complex Customer 360 and MarTech transformation programs for Fortune 500 enterprises. * Architect and design end-to-end Customer Experience Platforms, including CDPs, identity resolution, AI-driven personalization, and next-best-action models. * Design marketing data foundations using modern data principles (e.g., data mesh, data products) to create marketing lakehouses. * Design and implement content supply chain solutions, cross-platform activation, and omnichannel customer journey orchestration.

• **Business Development & Pre-Sales:**

* Partner with AWS sales teams to develop account strategies and qualify MarTech transformation opportunities. * Create and deliver executive-level presentations, workshops, and solution demonstrations to C-suite stakeholders. * Develop compelling project proposals, solution architectures, and statements of work. * Build trusted relationships with CMOs, CDOs, and marketing technology leaders.

• **Industry Ecosystem Development:**

* Build strategic relationships across the MarTech ecosystem (e.g., Salesforce, Adobe, Treasure Data, Tealium). * Collaborate with AWS product teams to deliver industry-specific capabilities and influence MarTech product vision. * Partner with Amazon Advertising, Amazon DSP, and other Amazon businesses to create integrated customer solutions. * Guide solution and sales play creation to enable field teams.

• **Thought Leadership & Market Development:**

* Develop industry thought leadership content on the business impact of AI-driven customer experience transformation. * Deliver industry perspectives at MarTech conferences and executive forums. * Collaborate with partner teams to identify and enable MarTech-focused system integrators and technology partners. * Work with AWS engineering teams to convey customer requirements and influence MarTech product roadmaps.

• *Basic Qualifications:**
• 5+ years of experience delivering marketing technology transformations, with a focus on Customer Data Platforms (CDPs) and customer experience solutions.
• 5+ years of experience in cloud architecture and implementation.
• Bachelor's degree in Computer Science, Engineering, or a related field, or equivalent experience.
• Experience with 3+ MarTech platforms (e.g., Salesforce Data Cloud, Adobe Real-Time CDP, Treasure Data, Tealium AudienceStream).
• *Preferred Qualifications:**
• Experience with AWS MarTech-related services (e.g., AWS Entity Resolution, AWS Clean Rooms, Amazon Personalize, Amazon Connect Customer Profiles).
• Background in agency environments (e.g., Publicis, Accenture Interactive, Deloitte Digital) or MarTech ISV vendor professional services.
• AWS certifications (e.g., Solutions Architect, AI Practitioner, Data Analytics specialty).
• Strong communication skills with the ability to explain technical concepts to both technical and non-technical audiences.