Sr. Consultant Marketing Technology & Customer Experience Transformation, Advisory
Job Description
Summary
Lead enterprise MarTech and customer experience transformations for Fortune 500 clients, leveraging AWS cloud solutions and AI/ML.
AWS is seeking a Senior Consultant, Marketing Technology & Customer Experience Transformation to join our Technology & Industry team. This role focuses on helping enterprise customers drive end-to-end Customer 360, MarTech, Adtech, and customer experience transformations using AWS Services, ISV Partner solutions, and AI/ML capabilities.
- *Key Responsibilities:**
- **Customer Transformation Leadership:** Lead complex ‘Composable’ Customer 360 and MarTech transformation programs. Architect and design end-to-end Customer Experience Platforms (CDPs, identity resolution, AI-driven personalization). Design marketing data foundations and implement content supply chain/omnichannel activation strategies.
- **Business Development & Pre-Sales:** Partner with AWS sales to qualify MarTech opportunities. Create and deliver executive-level presentations, workshops, and proposals. Build trusted relationships with C-suite stakeholders.
- **Industry Ecosystem Development:** Build strategic relationships across the MarTech ecosystem (e.g., Salesforce, Adobe). Collaborate with AWS product teams and Amazon businesses to create integrated solutions.
- **Thought Leadership & Market Development:** Develop industry thought leadership content on AI-driven customer experience transformation. Present at MarTech conferences and executive forums. Influence AWS MarTech product roadmaps.
- *Basic Qualifications:**
- 5+ years experience delivering marketing technology transformations, focusing on Customer Data Platforms (CDPs) and customer experience solutions.
- 5+ years experience in cloud architecture and implementation.
- Bachelor's degree in Computer Science, Engineering, a related field, or equivalent experience.
- Experience with 3+ MarTech platforms, including Salesforce Data Cloud, Adobe Real-Time CDP, Treasure Data, or Tealium AudienceStream.
- *Preferred Qualifications:**
- Experience with AWS MarTech-related services (e.g., AWS Entity Resolution, AWS Clean Rooms, Amazon Personalize, Amazon Connect Customer Profiles).
- Background in agency environments (e.g., Publicis, Accenture Interactive, Deloitte Digital) or MarTech ISV vendor professional services.
- AWS certifications (e.g., Solutions Architect, AI Practitioner, Data Analytics specialty).
- Strong communication skills, adept at explaining technical concepts to both technical and non-technical audiences.
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Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis. Clients will often use this in combination with autoscaling. These cloud computing web services provide various services related to networking, compute, storage, middleware, IoT and other processing capacity, as well as software tools via AWS server farms. This frees clients from managing, scaling, and patching hardware and operating systems. One of the foundational services is Amazon Elastic Compute Cloud (EC2), which allows users to have at their disposal a virtual cluster of computers, with extremely high availability, which can be interacted with over the internet via REST APIs, a CLI or the AWS console. AWS's virtual computers emulate most of the attributes of a real computer, including hardware central processing units (CPUs) and graphics processing units (GPUs) for processing; local/RAM memory; hard-disk (HDD)/SSD storage; a choice of operating systems; networking; and pre-loaded application software such as web servers, databases, and customer relationship management (CRM).