Senior Product Marketing Manager, Retail And Consumer Goods, Industry Marketing

## Senior Product Marketing Manager, Retail & Consumer Goods (RCG)

Join AWS as a Senior Product Marketing Manager, specializing in the Retail and Consumer Goods industry. This role defines and drives messaging, thought leadership, and customer-centric storytelling for the RCG vertical. You will own marketing activities for large-scale events, product launches, and customer announcements, enabling AWS sales and Go-To-Market (GTM) teams with industry-specific offerings to help companies innovate and modernize using AWS cloud services.

### Key Job Responsibilities:

• **Content Strategy & Creation:** Craft compelling stories, content, and tools (e.g., presentations, whitepapers, customer success stories, product videos) that showcase AWS's Retail and Consumer Goods propositions.
• **Channel Management:** Own content strategy and execution across key communication channels, including website, blog, social media, and email.
• **Event Leadership:** Plan and execute marketing initiatives at industry events, overseeing RCG messaging, content, keynotes, and breakout sessions.
• **Sales Enablement:** Collaborate with AWS field teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content.
• **Cross-functional Collaboration:** Partner with various marketing teams (web content, campaigns, demand generation, field teams, and events) to drive and execute global marketing initiatives.
• **Performance Optimization:** Continuously measure and optimize product marketing initiatives for impact.
• **Customer & Partner Advocacy:** Engage with customers and partners to drive advocacy for AWS RCG solutions.

### Basic Qualifications:

• 6+ years of professional marketing experience (non-internship).
• Experience building, executing, and scaling cross-functional marketing programs.
• Proven track record of leading Go-To-Market (GTM) strategies for software or hardware product launches.
• Experience successfully driving large-scale project plans with multiple teams towards business goals.
• Demonstrated ability to use data and metrics to drive results and effectively present findings to senior leadership.

### Preferred Qualifications:

• Industry subject-matter expertise in Retail and Consumer Goods (RCG).
• Passion for applying technology services to create business outcomes within the RCG vertical.
• Ability to translate complex technical concepts into clear, easy-to-understand messaging and materials.
• Experience building and improving scalable mechanisms to deliver marketing results.
• Experience communicating results to diverse stakeholders.