Senior Product Marketing Manager, Retail And Consumer Goods, Industry Marketing
Job Description
Summary
Drive product marketing strategy and content for AWS's Retail and Consumer Goods solutions, enabling customer innovation.
Join AWS as a Senior Product Marketing Manager for the Retail and Consumer Goods (RCG) industry. You will be instrumental in defining and driving messaging, content strategy, and go-to-market initiatives to empower RCG companies to innovate and modernize with AWS cloud solutions. This role demands transforming complex technical concepts into compelling, customer-centric narratives and impactful marketing programs.
- *Key Responsibilities:**
- Develop and execute compelling messaging and thought leadership content for the RCG vertical.
- Craft customer-centric stories across marketing channels, showcasing measurable customer impact.
- Lead marketing activities for major events, product launches, and customer/partner announcements.
- Create and deliver sales enablement programs and resources for AWS GTM teams.
- Produce diverse marketing collateral, including presentations, whitepapers, webinars, and customer success stories.
- Manage content strategy and execution for key digital channels (website, blog, social media, email).
- Engage with customers and partners to drive advocacy and gather insights.
- Collaborate with internal marketing and field support teams on global initiatives and sales resources.
- Continuously measure and optimize product marketing program performance.
- *Basic Qualifications:**
- 6+ years of professional marketing experience (non-internship).
- Proven experience building, executing, and scaling cross-functional marketing programs.
- Expertise in leading go-to-market strategies for software or hardware product launches.
- Demonstrated ability to drive large-scale project plans involving multiple teams.
- Strong analytical skills with experience using data and metrics to achieve results and present to senior leadership.
- *Preferred Qualifications:**
- Passion for applying technology services to create business outcomes within the RCG industry.
- Ability to translate complex technical concepts into clear, engaging messaging.
- Experience in building and improving scalable marketing mechanisms.
- Track record of success in a data-driven product marketing organization.
- Subject-matter expertise within the Retail and Consumer Goods industry.
- Experience effectively communicating marketing results to stakeholders.
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Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis. Clients will often use this in combination with autoscaling. These cloud computing web services provide various services related to networking, compute, storage, middleware, IoT and other processing capacity, as well as software tools via AWS server farms. This frees clients from managing, scaling, and patching hardware and operating systems. One of the foundational services is Amazon Elastic Compute Cloud (EC2), which allows users to have at their disposal a virtual cluster of computers, with extremely high availability, which can be interacted with over the internet via REST APIs, a CLI or the AWS console. AWS's virtual computers emulate most of the attributes of a real computer, including hardware central processing units (CPUs) and graphics processing units (GPUs) for processing; local/RAM memory; hard-disk (HDD)/SSD storage; a choice of operating systems; networking; and pre-loaded application software such as web servers, databases, and customer relationship management (CRM).