Senior Product Marketing Manager, Retail And Consumer Goods, Industry Marketing

## Senior Product Marketing Manager, Retail & Consumer Goods (RCG)

AWS is seeking an experienced Senior Product Marketing Manager to define and drive messaging, thought leadership, and go-to-market strategies for our Retail and Consumer Goods (RCG) vertical. This role focuses on translating complex cloud solutions into compelling, customer-centric stories that highlight measurable impact for RCG businesses. You will play a key role in shaping how RCG companies innovate and modernize using AWS's broad portfolio of services.

### Key Responsibilities:

• Develop and execute compelling stories, content, and tools (e.g., presentations, whitepapers, customer success stories, product videos) that effectively communicate AWS's RCG value proposition.
• Own content strategy and execution across key communication channels, including website, blog, social media, and email.
• Plan and manage marketing initiatives for industry events, showcasing RCG messaging and content.
• Collaborate with AWS field support teams to ensure sales and GTM teams are equipped with the latest industry resources and enablement content.
• Partner with internal marketing teams (web content, campaigns, demand generation) to drive global marketing initiatives.
• Engage with customers and partners to foster advocacy and gather insights.
• Continuously measure and optimize product marketing initiatives for maximum impact.

### Basic Qualifications:

• 6+ years of professional non-internship marketing experience.
• Proven experience building, executing, and scaling cross-functional marketing programs.
• Experience leading go-to-market strategies for software or hardware product launches.
• Demonstrated success in driving execution of large-scale project plans across multiple teams.
• Ability to use data and metrics to drive results and effectively present findings to senior leadership.

### Preferred Qualifications:

• Experience communicating complex results effectively to stakeholders.
• Passion for applying technology services to create business outcomes in the RCG vertical.
• Ability to transform complex technical concepts into clear, easy-to-understand messaging.
• Experience building and improving scalable mechanisms to deliver results.
• Industry subject-matter expertise in Retail and Consumer Goods is highly desired.

### Compensation: The base pay for this position ranges from $128,600/year to $212,600/year, depending on market location, job-related knowledge, skills, and experience. A comprehensive total compensation package may also include equity, sign-on payments, and other benefits.