Senior Marketing Manager, Executive Messaging, Global Executive Marketing
Job Description
Summary
Lead AWS's executive messaging strategy for cloud and AI, crafting impactful narratives for C-suite customers worldwide.
AWS seeks a Senior Marketing Manager, Executive Messaging, to define and drive the core messaging strategy for C-suite customers. This role emphasizes cloud computing, AI, and digital transformation, shaping how AWS communicates its value to senior business and technology leaders globally.
- *Key Responsibilities:**
- Develop and maintain AWS's core executive messaging architecture for global consistency.
- Craft strategic narrative frameworks that translate technical capabilities into business value propositions.
- Lead message testing and refinement processes to optimize impact with target audiences.
- Partner closely with product teams to create compelling stories around new innovations, especially in AI/ML.
- Build and maintain a comprehensive message repository for global teams.
- Guide regional teams on message localization while ensuring global consistency.
- Provide executive message training and enablement for senior AWS speakers.
- Collaborate with PR, AR, and marketing teams to ensure message alignment across all channels.
- Define success metrics and measure message effectiveness across various platforms.
- *Basic Qualifications:**
- 6+ years of professional non-internship marketing experience.
- Proven experience using data and metrics to drive marketing improvements.
- Proficiency with data manipulation, macros, charts, and pivot tables in Excel or Tableau.
- Experience building, executing, and scaling cross-functional marketing programs.
- Demonstrated ability to communicate complex results effectively to senior leadership.
- *Preferred Qualifications:**
- Experience creating and executing integrated marketing lead generation campaigns (e.g., events, webinars, email, nurture programs).
- Familiarity with Salesforce and Tableau.
- *About AWS:**
- *Compensation:**
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Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis. Clients will often use this in combination with autoscaling. These cloud computing web services provide various services related to networking, compute, storage, middleware, IoT and other processing capacity, as well as software tools via AWS server farms. This frees clients from managing, scaling, and patching hardware and operating systems. One of the foundational services is Amazon Elastic Compute Cloud (EC2), which allows users to have at their disposal a virtual cluster of computers, with extremely high availability, which can be interacted with over the internet via REST APIs, a CLI or the AWS console. AWS's virtual computers emulate most of the attributes of a real computer, including hardware central processing units (CPUs) and graphics processing units (GPUs) for processing; local/RAM memory; hard-disk (HDD)/SSD storage; a choice of operating systems; networking; and pre-loaded application software such as web servers, databases, and customer relationship management (CRM).