Senior Manager, Digital Marketing

**About Evidence Action:** Evidence Action is a global non-profit dedicated to scaling evidence-based interventions to improve lives. We leverage data to deliver high-impact health solutions, reaching over 500 million people worldwide. **The Opportunity:** We are seeking a Senior Manager, Digital Marketing to lead and scale our digital fundraising function. This entrepreneurial role focuses on acquiring, retaining, and growing our small-dollar donor base through data-driven strategies, automation, and experimentation. You will be responsible for end-to-end digital campaign management and optimization, driving measurable revenue growth. **Key Responsibilities:** * Develop and execute data-driven strategies to grow retail donor acquisition, retention, and lifetime value. * Lead iterative testing and optimization of multi-channel digital campaigns (paid media, SEO, email journeys). * Craft compelling email donor communications, storytelling, and engagement opportunities. * Manage digital platforms, ensuring efficient website donation flows and seamless integrations. * Utilize AI, automation, and CRM to personalize communications, enhance segmentation, and improve conversion. * Establish scalable systems for rapid iteration, data-driven decision-making, and revenue forecasting. * Monitor KPIs and recommend strategies to continuously exceed fundraising goals. * Collaborate cross-functionally with fundraising, communications, and web development teams. **Qualifications:** * 5-7 years of experience in digital marketing, e-commerce growth, or retail fundraising, with 2-3 years leading campaigns. * Proven track record of measurable online revenue growth from donors/customers (acquisition, retention, LTV). * Experience managing multi-channel campaigns (email, paid media, SEO, partnerships). * Familiarity with conversion optimization (landing page testing, checkout flows). * Proficiency with CRM and marketing automation tools (e.g., Salesforce, Mailchimp). * Skilled in interpreting KPIs, running A/B tests, and using analytics (e.g., Google Analytics, Looker) for insights. * Excellent written and verbal communication, with strong content creation abilities. * Ability to manage vendors and collaborate effectively across teams. **Location:** Flexible; fully remote within the United States. **Compensation:** Expected US pay range: $98,700 - $110,000 annually.