Associate Director of Content

## Associate Director of Content **Reports To:** Director of Marketing and Communications **About the Role:** Join Paralyzed Veterans of America (PVA), a passionate team dedicated to improving the lives of veterans with spinal cord injuries and their caregivers. As the Associate Director of Content, you will be a seasoned expert in storytelling, leading PVA's brand identity through compelling content. You will play a pivotal leadership role in the Marketing and Communications Department, shaping the overall content strategy and staying ahead of industry trends. **Key Responsibilities:** * **Content Strategy & Production:** Reimagine PVA storytelling, developing and executing a multi-year strategy to create compelling content across diverse mediums (online stories, videos, audio, print, social media, publications). Ensure content resonates with various audiences (members, partners, media, sponsors). * **Story Bank Management:** Lead the expansion and improvement of PVA’s Story Bank, enhancing its interface, data protection, usability, and connectivity for greater staff and vendor inclusion and asset tracking. * **Team Leadership & Mentorship:** Manage content collection from Associate Director and Senior Manager of Communications, mentoring them on interview techniques, story writing, video production, and Story Bank usage. Delegate projects to vendors and agencies as needed. * **Program Development:** Spearhead the development and launch of PVA’s first-ever podcast, including planning, guest interviews, and daily operations. Drive the creation of brand-defining digital annual reports and year-in-review videos. * **Content Oversight:** Oversee PVA brand storytelling film shoots and videography projects, including sizzle reels and member testimonials. Assist with website copy redrafting to ensure brand alignment and consistency. * **Reporting & Training:** Provide monthly content write-ups and quarterly storytelling reports. Host annual storytelling webinars for PVA Chapters, members, and staff. Serve as a back-up editor/proofreader and media trainer as needed. * **Stakeholder Engagement:** Improve relations with PVA Chapters and Departments, ensuring stories highlight human-interest topics across all organizational departments. * **Budget Management:** Manage and track the PVA content budget. * **Travel:** Travel estimated at 10% for events, film shoots, Chapter visits, and mandatory team meetings. **Required Qualifications:** * 11-13 years of experience in storytelling with expertise in copy editing and quality assurance. * Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field. * Strong understanding of story fundamentals (character, hook, authenticity, details). * Keen sense of audience perspective and what makes a story interesting across diverse mediums. * Exceptional interviewing skills, including developing rapport and trust. * Excellent written and verbal communication skills. * Outstanding organizational skills and ability to multitask under pressure. * High level of dependability, integrity, and comfort in professional settings. **Top Perks and Benefits:** * **Hybrid Work Schedule:** 2 days in-office, 3 days remote. * **Employer-Paid Benefits:** Medical Insurance, Basic Life Insurance, and Long-term Disability. * **Healthcare Options:** Affordable Medical, Vision, and Dental for employees and families. * **Optional Insurances:** Accident, Critical Illness, Short-Term Disability, and more. * **401k Match:** Guaranteed employer contribution and matching option. * **Tuition Reimbursement:** Competitive plan for job-related education. * **Work-Life Balance:** 14 paid holidays, 15+ days vacation per year (starting), unlimited sick leave accrual. * **Additional Benefits:** Health Savings Account (with employer contribution), Parking & Transit Spending Accounts, Flexible Spending Accounts, TicketsAtWork Membership, and more.