Account-Based Marketing Manager , Namer Strategic Customer And Partner Marketing
Job Description
Summary
AWS seeks a results-driven ABM Manager to design and execute high-impact, multi-channel ABM programs for enterprise customers.
Amazon Web Services (AWS) is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The ABM Manager will own the end-to-end execution of territory ABM programs, creating data-driven, multi-channel campaigns that accelerate pipeline and revenue growth.
- *Key Responsibilities:**
- Design and execute territory-specific ABM campaigns (1:1, 1:few) aligned with global frameworks to drive measurable business impact.
- Build strong relationships with sales teams to understand account priorities and translate them into effective marketing programs.
- Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization.
- Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences.
- Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts.
- Drive operational excellence through standardized processes, documentation, and best practices.
- Track and report on program performance, utilizing data to optimize and scale successful approaches.
- Manage program budgets effectively, maximizing impact while demonstrating frugality.
- Collaborate with the global ABM community to share learnings and adopt proven practices.
- *Basic Qualifications:**
- 5+ years of professional non-internship marketing experience.
- Experience with data manipulation tools such as Excel or Tableau (macros, charts, pivot tables).
- Proven experience building, executing, and scaling cross-functional marketing programs.
- Experience in a business-to-business (B2B) environment, specifically with high-tech products/services.
- Experience using marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce).
- *Preferred Qualifications:**
- MBA.
- Experience with dedicated ABM platforms (e.g., 6sense, Demandbase) and advanced marketing analytics tools.
- 7+ years of experience developing and managing acquisition marketing or channel programs.
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Company Details
About
Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis. Clients will often use this in combination with autoscaling. These cloud computing web services provide various services related to networking, compute, storage, middleware, IoT and other processing capacity, as well as software tools via AWS server farms. This frees clients from managing, scaling, and patching hardware and operating systems. One of the foundational services is Amazon Elastic Compute Cloud (EC2), which allows users to have at their disposal a virtual cluster of computers, with extremely high availability, which can be interacted with over the internet via REST APIs, a CLI or the AWS console. AWS's virtual computers emulate most of the attributes of a real computer, including hardware central processing units (CPUs) and graphics processing units (GPUs) for processing; local/RAM memory; hard-disk (HDD)/SSD storage; a choice of operating systems; networking; and pre-loaded application software such as web servers, databases, and customer relationship management (CRM).