Account-Based Marketing Manager , Namer Strategic Customer And Partner Marketing
Job Description
Summary
Drive enterprise pipeline and revenue by designing and executing strategic, data-driven Account-Based Marketing programs for AWS.
Amazon Web Services (AWS) is hiring an Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives, accelerating pipeline and revenue growth.
- *Key Responsibilities:**
- Design and execute territory-specific 1:1 and 1:few ABM campaigns aligned with global frameworks to drive business impact.
- Collaborate closely with sales teams to understand account priorities and translate them into effective marketing programs.
- Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization.
- Create and implement multi-channel programs (events, digital, direct) delivering personalized customer experiences.
- Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts.
- Drive operational excellence through standardized processes, documentation, and best practices.
- Track, report, and optimize program performance, utilizing data to scale successful approaches.
- Manage program budgets effectively, maximizing impact while demonstrating frugality.
- Collaborate with the global ABM community to share learnings and adopt proven practices.
- *Basic Qualifications:**
- 5+ years of professional non-internship marketing experience.
- Experience with data manipulation, charts, and pivot tables in Excel or Tableau.
- Proven experience building, executing, and scaling cross-functional marketing programs.
- Experience in a business-to-business (B2B) environment, specifically with high-tech products/services.
- Proficiency using marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce).
- *Preferred Qualifications:**
- MBA.
- Experience with ABM platforms (e.g., 6sense, Demandbase) and marketing analytics tools.
- 7+ years of experience developing and managing acquisition marketing or channel programs.
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Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis. Clients will often use this in combination with autoscaling. These cloud computing web services provide various services related to networking, compute, storage, middleware, IoT and other processing capacity, as well as software tools via AWS server farms. This frees clients from managing, scaling, and patching hardware and operating systems. One of the foundational services is Amazon Elastic Compute Cloud (EC2), which allows users to have at their disposal a virtual cluster of computers, with extremely high availability, which can be interacted with over the internet via REST APIs, a CLI or the AWS console. AWS's virtual computers emulate most of the attributes of a real computer, including hardware central processing units (CPUs) and graphics processing units (GPUs) for processing; local/RAM memory; hard-disk (HDD)/SSD storage; a choice of operating systems; networking; and pre-loaded application software such as web servers, databases, and customer relationship management (CRM).