Vice President Of Digital Marketing And Demand Generation

Stand Together is a philanthropic community dedicated to tackling America's biggest challenges, from education to the economy. We empower changemakers with essential resources, funding, and strategic guidance to transform lives and society.

We are seeking an entrepreneurial **Vice President of Digital Marketing and Demand Generation** to lead our digital marketing, growth, lifecycle, and digital product teams. In this high-impact role, you will define vision, shape strategy, and drive execution to elevate performance, foster innovation, and deliver measurable results. Your leadership will directly advance our mission, scale fundraising, and deepen engagement. You will report to the Chief Marketing Officer and collaborate closely with executive leadership and cross-functional teams.

• *Key Responsibilities:**
• **Strategic Leadership & Team Development:**

* Set and communicate a bold, multi-year vision for digital marketing, demand generation, and donor engagement across all channels and brands. * Lead, coach, and develop high-performing teams in digital marketing, lifecycle, and digital product functions. * Provide strategic leadership across acquisition efforts, major gifts fundraising, web/digital products, and all media channels (organic, paid, social). * Foster talent aligned with our Principle Based Management (PBM) culture. * Drive cross-functional collaboration with Marketing, Communications, Business Units, and Development teams.

• **Campaigns, Channels & Engagement:**

* Lead paid media and channel marketing, implementing robust experimentation frameworks (A/B testing, CRO, SEO) to optimize engagement and conversion. * Oversee lifecycle marketing strategies for acquisition, retention, reactivation, and advocacy across multiple audiences. * Manage personalized, multi-channel journeys using marketing automation and CRM platforms (e.g., Iterable), including email, SMS, and in-app push. * Partner with analytics teams to build segmentation strategies, generate insights, and continuously improve engagement efforts. * Oversee the development and activation of demand generation funnels, delivering qualified leads to fundraising and business development teams.

• **Digital Product & MarTech:**

* Lead digital product and web teams to develop strategies that deliver seamless omni-channel experiences. * Elevate digital platforms (websites, CDPs, content orchestration tools) to ensure platform health, strong agency partnerships, and business continuity. * Cultivate a culture of experimentation, continuous improvement, and agile practices, integrating the latest technologies.

• **Performance & Innovation:**

* Monitor, analyze, and report on key marketing metrics, providing insights and recommendations to improve effectiveness. * Connect team results to regular performance reporting and track progress to inform future strategy.

• *What You'll Bring:**
• 15+ years of hands-on experience in digital marketing, growth, demand generation, and digital product leadership, preferably in complex, multi-stakeholder or B2B environments.
• Proven track record of developing, executing, and managing multi-channel marketing strategies, with expertise in experimentation and innovation.
• Experience with advanced direct response, mid-level fundraising tactics, and lifecycle marketing best practices.
• Strong knowledge of MarTech stacks, CDPs, marketing automation, and CRM systems.
• Solid understanding of digital product strategy and development.
• Demonstrated ability to lead and inspire high-performing, cross-functional teams.
• Analytical mindset with the ability to use data to optimize strategies and campaigns.
• Excellent project management, collaboration, and communication skills.
• Enthusiasm for Stand Together's vision and commitment to our Principle Based Management (PBM) culture.
• *Why Join Stand Together:**
• **Competitive Benefits:** Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support.
• **Meaningful Career:** Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
• **Commitment to Growth:** Thrive in a non-hierarchical environment that empowers employees to discover, develop, and apply their unique talents.
• **Competitive Compensation:** Our approach rewards the value you create through competitive salaries and bonus opportunities.

Stand Together fosters a culture rooted in Principle Based Management® (PBM®), championing entrepreneurialism, innovation, humility, and respect.