Senior Staff Data Analyst, Customer And Content

## Sr. Staff Data Analyst, Customer & Content

• *About The Washington Post:**

The Washington Post is committed to reinventing news through compelling storytelling and innovative approaches. Our Data, Analytics & Insights (DAI) department drives strategic and operational decisions across the company.

• *About the Role:**

As a Sr. Staff Data Analyst specializing in Customer and Content, you will lead data initiatives to uncover actionable insights that significantly impact audience growth, engagement, retention, and monetization. You'll collaborate extensively with newsroom, product, marketing, engineering, advertising, and finance teams, transforming complex data into clear business recommendations. This senior role involves hands-on analytics, strategic thinking, and mentoring junior analysts.

• *Key Responsibilities:**
• **Audience & Customer Analytics:** Drive deep analysis of audience behavior across platforms, develop customer segmentation, optimize acquisition/retention journeys, and build lifetime value (LTV) and propensity models.
• **Content Performance:** Develop and maintain content performance dashboards, analyze consumption patterns to inform editorial strategy, partner with teams to optimize content, and identify emerging content opportunities.
• **Cross-functional Leadership:** Serve as a trusted thought partner, translating complex analytical findings into clear business recommendations, influencing senior leadership on strategy, and mentoring junior analysts.
• **Data Excellence & Innovation:** Define key performance indicators (KPIs), advocate for data collection improvements, ensure high data quality, and explore new analytical approaches (e.g., causal inference, behavioral clustering, NLP).
• *Technical Environment:**

Leverage tools including SQL, Python, R, Tableau, Power BI, and cloud data environments (e.g., AWS Redshift, MySQL, Snowflake, BigQuery).

• *Qualifications:**
• **Minimum Requirements:**

* Bachelor’s or Master’s degree in Data Science, Statistics, Business Analytics, or a related field. * 8+ years of experience in data analytics, with a strong focus on customer and content in subscription-based businesses. * Expertise in SQL, Python, and data visualization tools (e.g., Tableau, Power BI). * Proficiency in relational database systems (Advanced SQL, experience with MySQL on cloud or AWS Redshift). * Excellent communication, storytelling, and presentation skills; ability to translate data into actionable business strategies. * Proven ability to independently lead projects, prioritize, and deliver high-impact outcomes.

• **Preferred Qualifications:**

* Experience in media, publishing, streaming, e-commerce, or other content-driven industries. * Familiarity with customer journey analytics, funnel optimization, churn modeling, and retention analysis. * Understanding of content taxonomies, metadata frameworks, and NLP applications. * Experience with cloud data environments (Snowflake, BigQuery, Redshift). * Background in experimentation (A/B testing, multivariate testing). * Experience mentoring and developing other analysts.

• *Work Environment:**

This is a collaborative, on-site role in our modern office, requiring five days a week in person. Our offices feature open layouts and easy access to transportation.

• *Compensation & Benefits:**
• **Salary Range:** $144,600 - $241,100 Annually (based on skills, experience, and qualifications; may be eligible for bonus).
• **Comprehensive Benefits:** Competitive medical, dental, and vision coverage; company-paid pension and 401(k) match; generous PTO (3 weeks vacation, up to 3 weeks sick leave, 9 paid holidays, 2 personal days); 20 weeks paid parental leave; robust mental health resources; backup care; pet insurance; and a free Post digital subscription.