Senior Marketing Associate - Social, U.S. Card Performance Marketing (Hybrid)

Capital One is seeking a Senior Marketing Associate to drive U.S. Card Performance Marketing through Meta (Facebook & Instagram). This hybrid role is central to our Meta channel's acquisition strategy, focusing on test design, campaign execution, and meticulous channel management.

• *Key Responsibilities:**
• Lead the planning and implementation of Meta (Facebook, Instagram) acquisition campaigns.
• Design and execute high-impact tests (creative, audience, placements) to advance channel learning and optimize results.
• Coordinate extensively with internal teams (Compliance, Brand, Analytics) to deliver Meta strategies end-to-end.
• Develop creative briefs and maintain the channel's creative library.
• Ensure well-managed processes and maintain platform documentation in partnership with QA.
• Analyze performance marketing data to optimize conversions and online customer acquisition.
• *Essential Qualifications:**
• Bachelor's Degree or Military Experience.
• 2+ years in paid social marketing, specifically on Meta platforms (Facebook & Instagram).
• 1+ year experience trafficking Meta campaigns.
• 2+ years proficiency with Microsoft Excel and Google Sheets.
• 1+ year experience with Google Suite applications.
• *Preferred Qualifications:**
• 3+ years Meta (Facebook & Instagram) paid social performance marketing experience.
• 2+ years in digital marketing ad operations with a strong background in Meta campaign management.
• Experience producing and optimizing Meta static and video creative.
• Familiarity with other social media or digital marketing channels (e.g., YouTube, TikTok).
• 2+ years in project management or digital marketing agency experience.
• *About You:**
• A proactive self-starter with strong organizational skills and an ownership mindset.
• Able to prioritize workloads and quickly adapt to new digital marketing tools and platforms.
• Comfortable working with large data sets and collaborating with high-performing teams.
• Possess strong presentation and clear communication skills.
• At this time, Capital One will not sponsor a new applicant for employment authorization for this position.*