Senior Manager/Manager, Marketing Systems, Post-Merger Integrations

Cvent, a global leader in event and hospitality technology, is seeking a strategic and hands-on **Senior Manager/Manager, Marketing Systems, Post-Merger Integrations**. This pivotal role leads marketing project management for M&A initiatives, focusing on seamlessly integrating marketing systems, data, processes, and teams into Cvent's ecosystem. You will drive growth by maximizing the value of each acquisition and establishing best practices for integration.

• *Key Responsibilities:**
• **Marketing Systems & Data Integration:** Lead assessments of acquired marketing tech stacks (CRM, automation, analytics), manage data flow, hygiene, migration, and integration, ensuring alignment of campaign operations, lead management, and reporting.
• **Project & Program Management:** Own the Marketing M&A playbook, overseeing the entire project lifecycle, including timelines, scoping, deliverables, risks, and issue resolution, in collaboration with M&A program leads.
• **Platform & Process Transition:** Direct implementation and integration of go-to-market systems (Marketo, Salesforce, 6sense, etc.), facilitate efficient cross-team communications, and ensure acquired websites meet Cvent's standards.
• **Change Management & Communication:** Develop and execute comprehensive internal and external communication plans, foster adoption and cultural integration with legacy teams, and provide training and support materials.
• **Vendor, Budget & Compliance Oversight:** Manage marketing vendor relationships, contracts, and negotiations, ensure compliance with data privacy (GDPR, CCPA) and security standards, and oversee integration budgets.
• **Cross-Functional Partnership:** Collaborate closely with IT, Sales, Customer Success, Finance, and other internal partners; develop integration playbooks; and track KPIs to drive continuous process improvement.
• *Qualifications:**
• 10+ years of experience in marketing operations, technology, or program management, with at least 4 years leading marketing post-merger integration (B2B SaaS preferred).
• Proven ability to manage multi-phase, cross-functional projects in a complex global environment.
• Deep expertise with MarTech platforms (marketing automation, data warehouses, web systems) and large-scale data migrations, system consolidations, and tech stack audits.
• Strong track record in driving stakeholder alignment and change management in fast-paced, ambiguous environments.
• Demonstrated executive presence, strong communication skills, emotional intelligence, and the ability to build cohesive, customer-focused teams.
• A strong problem-solver, data-driven with an analytical mindset, customer-centric, and comfortable navigating global, matrixed teams.
• *Preferred Qualifications:**
• PMP, Six Sigma, or similar project/process certifications.
• Experience with global M&A across multiple markets and time zones.