Job Description
Summary
Lead comprehensive marketing strategy, digital channels, branding, and team management for an Adtalem institution.
## About Adtalem Global Education Adtalem Global Education is a leader in post-secondary education, empowering students and providing professional talent to the healthcare industry. Our institutions include Chamberlain University and Walden University. We operate on a hybrid schedule (Monday-Thursday in-office) to foster collaboration and innovation.
## The Opportunity Adtalem Global Education is seeking a Senior Director, Marketing to lead comprehensive marketing strategies for an assigned institution or Center of Excellence. This role involves directing digital marketing, branding, communications, and managing a talented team and agency partners to achieve strategic objectives.
## Key Responsibilities
- Develop and execute integrated marketing strategies and plans.
- Direct digital marketing, branding, and communications across all channels.
- Manage marketing teams and agency partners, fostering strong relationships.
- Oversee creative development and ensure consistent brand positioning.
- Lead new product/service identification, development, and market launch.
- Track, measure, and evaluate marketing performance, applying data-driven adjustments.
- Direct market research, translating insights into actionable strategies.
- Manage marketing budgets, ensuring timely and on-budget project delivery.
- Bachelor's Degree required; Master's Degree/MBA preferred.
- 10+ years of progressive marketing experience, ideally in product or brand management.
- Proven experience in new product development (ideation to launch).
- Strong background in strategic marketing (competitive analysis, market insights).
- Expertise in various consumer research methodologies.
- Ability to apply marketing skills across diverse sectors, preferably higher education.
- Experience working effectively in a matrixed organizational environment.
- Exceptional analytical, problem-solving, and critical-thinking skills.
- Outstanding verbal and written communication abilities.
- Demonstrated success leading cross-functional teams.
- Passion for education is a plus.
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Company Details
About
Adtalem Global Education (NYSE: ATGE), a leading medical and healthcare education provider, partners with organizations in the healthcare industry to solve critical workforce talent needs by expanding access to education, certifications and upskilling programs at scale.