Senior Content Strategist & Copywriter

## Senior Content Strategist & Copywriter - Georgetown University, School of Continuing Studies (SCS)

Georgetown University's School of Continuing Studies (SCS) is seeking a creative and energetic Senior Content Strategist & Copywriter to lead its marketing communications efforts. Reporting to the Director of Digital Marketing, this position plays a leadership role within the Marketing team, overseeing the School’s comprehensive content strategy across all channels, serving as the voice and brand steward of SCS, and managing two direct reports.

### Key Responsibilities:

• **Content Strategy & Management:**

* Develop and execute a cohesive content strategy for SCS programs, ensuring brand consistency, appropriate tone, and alignment with marketing objectives. * Create and manage content creation plans and workflows for all content types (email, native, social, web stories). * Maintain and update the SCS Editorial Style Guide and key messaging across all programs. * Oversee writing and editing assignments for direct reports (Writer/Editor). * Collaborate with external agencies to traffic, monitor, and optimize paid and native content performance. * Stay abreast of the latest tools, trends, and best practices in content strategy and marketing communications. * Lead and manage paid social media and native advertising strategies.

• **Content Creation & Brand Voice:**

* Lead the implementation of all marketing content development across emails, websites, paid native and social channels, text ads, and audio ads. * Write and edit compelling copy for SCS print and digital marketing efforts. * Manage the School’s voice through consistent application of SCS style and tone. * Develop content and creative direction for paid social and native ads, including copy, imagery, and targeting. * Perform quality assurance on all SCS website, email, and social media content. * Develop key messaging and all website copy for new program launches.

### Required Qualifications:

• Bachelor’s degree.
• 5+ years of relevant experience in developing content strategies, writing, and editing.
• Excellent written and verbal communication skills, with superior attention to detail.
• Strong organizational skills, with the ability to prioritize projects and manage multiple deadlines in a fast-paced environment.
• Demonstrated ability to write engaging marketing and advertising copy.
• Experience with paid social media and native advertising strategy and execution.
• Ability to think creatively and understand consumer mindsets to deliver value.
• Experience implementing SEO best practices.
• Ability to work collaboratively in a team environment.

### Preferred Qualifications:

• Fluency in AP style.
• Prior experience managing others.

### Benefits:

Georgetown University offers a comprehensive and competitive benefits package, including:

• Tuition benefits covering a 4-year degree or equivalent, including master’s degrees and certificates.
• 17 paid holidays, plus a week off between Christmas and New Year’s.
• 21 days of Paid Time Off (PTO), with an additional day accrued each year.
• Medical, dental, and vision insurance.
• Downtown D.C. campus at 640 Mass Ave NW, accessible by all Metro lines.
• Access to exclusive University-wide benefits, including guest speakers, trainings, events, discounts, and facilities.
• Excellent work/life balance.
• *Salary Range:** $54,616.00 - $100,493.33

### About Georgetown University School of Continuing Studies (SCS): SCS is dedicated to transforming lives through world-class education, offering diverse graduate and professional programs. We foster an innovation-focused culture, striving to be at the forefront of online, on-campus, and part-time higher education.