Senior Associate, Product Marketing Strategist| Retail Bank

Capital One is seeking a Senior Associate, Product Marketing Strategist for its Retail Bank to join the Integrated Strategy team. This role focuses on developing breakthrough marketing campaigns, executing compelling narratives, and maintaining brand voice across channels.

• *Key Responsibilities:**
• **Creative Strategy:** Develop creative briefs by gathering business objectives and consumer insights for internal and external creative partners.
• **Messaging Strategy:** Execute clear, compelling, and customer-centric messaging hierarchies and narratives.
• **Learning Agenda:** Support a test-and-learn mindset, track key questions, and partner with analytics to assess campaign effectiveness.
• **Campaign Integration:** Coordinate with Brand, Channel Leads, Product Strategy, and other teams to ensure cohesive customer experiences.
• **Insights Gathering:** Build knowledge on customers, competitive landscapes, and market trends to inform marketing recommendations.
• *Qualifications:**
• Bachelor's Degree or military experience.
• At least 2 years of experience in marketing, brand strategy, or advertising (3+ years preferred, especially in financial services or regulated industries).
• At least 1 year of experience supporting marketing campaigns.
• Experience with omni-channel integrated marketing campaigns.
• Strong communication and presentation skills.
• Demonstrated ability to translate data and customer insights into marketing recommendations.
• Experience contributing to insightful creative briefs and supporting creative development.
• Collaborative spirit with experience managing tasks for multiple projects in a fast-paced, agile environment.
• *Salary Range (Annual Full-time):**
• McLean, VA: $94,600 - $107,900
• Richmond, VA: $86,000 - $98,200
• Wilmington, DE: $86,000 - $98,200

This role is also eligible for performance-based incentive compensation. Capital One will not sponsor new applicants for employment authorization for this position.