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Senior Associate, Brand Sponsorships & Experiential Marketing

McLean, VA, US
Salary
$0K/yr
Job Type
fulltime
Posted
8/27/2025

Job Description

Summary

Senior Associate driving Capital One's brand sponsorships and experiential marketing, focusing on strategy, execution, and stakeholder management.

Join Capital One's Brand team as a Senior Associate, Brand Sponsorships & Experiential Marketing. In this role, you will be instrumental in developing and executing our experiential marketing strategy, focusing on sponsorships to deliver impactful consumer experiences and B2B client hospitality.

  • *Key Responsibilities:**
  • Contribute to the strategy and objectives for sponsorship property activation.
  • Support the planning and implementation of onsite experiences and VIP hospitality programs.
  • Collaborate with cross-functional teams to develop and execute sponsorship activations.
  • Manage day-to-day deliverables, deadlines, and communications with sponsorship properties, agencies, and internal teams.
  • Assist with onsite activations and VIP hospitality programs, including vendor/agency management and coordination.
  • Aid in the creation of key performance indicators (KPIs) and report on metrics through presentations and stakeholder meetings.
  • Communicate key action items and status updates to internal and external partners.
  • Coordinate information sharing among internal and external stakeholders for event activations.
  • *Qualifications:**
  • Bachelor’s Degree or military experience.
  • At least 3 years of experience in sponsorships and experiential marketing.
  • At least 3 years of experience in marketing.
  • Proven experience executing events and sponsorships, with a preference for sports and entertainment.
  • Strong communication, collaboration, and stakeholder management skills.
  • Highly motivated, growth-oriented, tech-forward, adaptable, and a quick thinker.
  • Customer-first mindset with meticulous attention to detail.
  • Ability to think strategically and drive ideas with evidence and data.
  • Periodic travel (up to 25%) is required.
  • *Preferred Qualifications:**
  • 5+ years of experience in sponsorships and experiential marketing.
  • 5+ years of experience in event planning within marketing.


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Company Details

Company Size:52,000
Founded:1994
Headquarters:Capital One Tower, Tysons, Virginia, U.S.

About

Capital One Financial Corporation is an American bank holding company founded on July 21, 1994, and specializing in credit cards, auto loans, banking, and savings accounts, headquartered in Tysons, Virginia, with operations primarily in the United States. It is the ninth largest bank in the United States by total assets as of September 30, 2024, the third largest issuer of Visa and Mastercard credit cards, and one of the largest car finance companies in the United States.

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