Senior Associate, Brand Sponsorships & Experiential Marketing

## Senior Associate, Brand Sponsorships & Experiential Marketing

Join Capital One's Brand team as a Senior Associate, where you will be instrumental in developing and executing our experiential marketing strategy for sponsorships. This role focuses on creating meaningful consumer experiences and B2B client hospitality programs that align with our business objectives.

### Key Responsibilities:

• Assist in defining strategies and objectives for sponsorship activation.
• Support the planning and execution of onsite experiences and VIP hospitality programs for major sponsorships.
• Collaborate with cross-functional teams to develop and implement impactful activations.
• Manage day-to-day deliverables, coordinating with sponsorship properties, agency partners, and internal teams.
• Provide onsite support for activations and VIP programs, including vendor management and communication.
• Contribute to setting KPIs and reporting on metrics, insights, and opportunities.
• Communicate project updates, action items, and status reports to internal and external stakeholders.
• Facilitate information sharing across teams and external partners for event activations.

### What We're Looking For:

• *Basic Qualifications:**
• Bachelor's Degree or Military experience.
• At least 3 years of experience in sponsorships and experiential marketing.
• At least 3 years of experience in general marketing.
• *Preferred Qualifications:**
• 5+ years of experience in sponsorships and experiential marketing.
• 5+ years of experience in event planning within marketing.
• Experience with sports and entertainment-based sponsorships (e.g., music, dining).
• *Skills & Attributes:**
• Highly motivated, adaptable, and a tech-forward thinker.
• Strong communication skills, capable of interacting confidently with all levels.
• Customer-first mindset, collaborative team player, and meticulous attention to detail.
• An 'evidence-based marketer' with endless curiosity and strong storytelling abilities.

### Additional Details:

• This role requires periodic travel (up to 25%).
• Annual Salary Range: $86,000 - $107,900 (dependent on location and experience).