Senior Analyst, Product Marketing, Edify

EAB seeks a Senior Analyst, Product Marketing for our Edify Data Management Platform to join our Technology Product Marketing team. This role focuses on developing compelling content and marketing strategies to enhance brand awareness, improve competitive positioning, generate demand, and support sales.

• *About the Role:**

You will leverage a passion for innovative ideas, content creation, and problem-solving to drive marketing for EAB’s Edify platform. This involves creating persuasive content and collaborating across teams in an entrepreneurial environment, with an emphasis on higher education data and IT functions.

• *Key Responsibilities:**
• **Content Creation:** Write, produce, and edit persona-driven content across the marketing funnel, including blog posts, case studies, webinars, infographics, and more.
• **Content Strategy & Management:** Develop and manage content calendars, translate technical product features into compelling value propositions, and apply SEO best practices.
• **Innovation:** Propose and test new marketing channels, deliverables, and formats; contribute to the evolution of the firm’s marketing function.
• **Cross-Functional Collaboration:** Partner with sales, creative services, client teams, research, product management, and event teams.
• *Required Qualifications:**
• Bachelor’s degree.
• 3-4+ years of professional experience in product marketing, content marketing, or research.
• Exceptional writing and communication skills, with the ability to adapt content for diverse audiences and media.
• Proven ability to own and drive projects from start to finish, managing multiple initiatives concurrently.
• Intellectually curious, creative, detail-oriented, and self-motivated.
• Proficiency with Microsoft PowerPoint and Word.
• Willingness to travel to Richmond, VA, and/or Washington D.C. offices twice annually.
• *Ideal Qualifications:**
• Master’s degree in marketing, business, data management, or higher education.
• Knowledge of the U.S. higher education industry, specifically data, analytics, IT, or IR functions.
• *Location:** Washington, D.C., Richmond, VA, or remote in the continental U.S. (periodic travel to offices required for remote candidates).