Senior Analyst, Product Marketing, Edify

EAB is dedicated to making education smarter and communities stronger by partnering with over 2,800 institutions. We provide data-driven insights and solutions across enrollment, student success, strategy, and analytics, tailoring our approach to each partner's unique needs.

• *Senior Analyst, Product Marketing, Edify (Data Management Platform)**

Join EAB's Technology Product Marketing team to develop compelling content and strategies for Edify, our data management platform. This role focuses on increasing brand awareness, improving competitive positioning, generating demand, supporting sales, and driving utilization for our technology solutions within higher education.

• *Key Responsibilities:**
• **Content Creation:** Write, produce, and edit persona-driven content across various formats (blogs, case studies, presentations, webinars, infographics, videos, website content, sales collateral, etc.).
• **Content Strategy:** Develop and manage a content calendar, translating technical product features into compelling value propositions for diverse audiences.
• **SEO & Optimization:** Proactively apply SEO best practices and continuously update collateral based on market intelligence and industry trends.
• **Innovation:** Propose and test new marketing channels, deliverables, and formats, contributing to the evolution of EAB's marketing function.
• **Collaboration:** Work cross-functionally with sales, creative services, client teams, research, product management, and event teams.
• *Qualifications:**
• Bachelor’s degree.
• 3-4+ years of professional experience in product marketing, content marketing, or research.
• Exceptional writing and graphical communication skills, with the ability to adapt content for various media and audiences.
• Proven ability to take ownership of projects, drive them to completion, and manage multiple concurrent initiatives.
• Intellectually curious, creative, detail-oriented, and self-motivated.
• Proficiency in Microsoft PowerPoint and Word.
• Willingness to travel periodically (twice annually) to Richmond, VA, or Washington, D.C., offices.
• *Preferred Qualifications:**
• Master’s degree in marketing, business, data management, or higher education.
• Knowledge of the U.S. higher education industry, ideally related to data, analytics, IT, or institutional research functions.
• *Location:**

This position is open to candidates in Washington, D.C., Richmond, VA, or remote within the continental U.S. (periodic travel required for remote employees).

• *Compensation & Benefits:**

The anticipated starting salary range for this role is $55,000 - $80,000 annually, plus potential discretionary bonus. EAB offers a comprehensive benefits package, including medical, dental, and vision insurance, 20+ days of PTO, 401(k) with company match, health savings accounts, wellness programs, paid parental leave, and more.