Senior Analyst, Product Marketing, Edify

## Senior Analyst, Product Marketing, Edify (Data Management Platform)

EAB is dedicated to making education smarter and communities stronger, partnering with institutions to drive transformative change. Our Technology Product Marketing team develops strategies and content to build brand awareness, enhance competitive positioning, generate demand, and support sales for EAB's technology solutions.

### About the Role We are seeking a talented and driven content marketer to join our Product Marketing team, supporting Edify – EAB's data management platform. This role focuses on creating compelling, persuasive content and driving marketing strategies to increase brand awareness, improve competitive positioning, and generate demand for Edify. We are looking for an innovative marketer with knowledge of higher education data and IT functions who can create exciting original content about data management.

### Key Responsibilities

• **Content Creation:**

* Write, produce, and edit effective persona-driven content across the entire marketing funnel, including blog posts, case studies, webinars, infographics, presentations, and sales collateral. * Develop and manage a content calendar based on external research and stakeholder interviews. * Translate complex technical product features into compelling value propositions tailored for leadership and technical audiences. * Proactively apply SEO and content performance best practices; edit existing collateral to reflect the latest market intelligence and industry trends.

• **Innovation & Collaboration:**

* Propose and test new marketing channels, deliverables, formats, and ideas. * Actively contribute to the evolution of the firm’s Marketing function. * Collaborate effectively with cross-functional teams including sales, creative services, client teams, research, and product management.

### Basic Qualifications

• Bachelor’s degree.
• 3-4+ years of professional experience in product marketing, content marketing, or research.
• Ability to clearly and precisely express complex ideas in written and graphical form, adapting language and style for various media and audiences.
• Skilled writer with experience in both blog and long-form content.
• Able to take ownership and drive projects independently, managing multiple concurrent projects and collaborating effectively with diverse groups.
• Intellectually curious, quick study, creative, attentive to detail, and self-motivated.
• Proficient with Microsoft PowerPoint and Word.
• Willingness to travel periodically (twice annually) to Richmond, VA, or Washington, D.C. offices.

### Ideal Qualifications

• Master’s degree in marketing, business, data management, or higher education.
• Knowledge of the U.S. higher education industry, ideally related to data, analytics, IT, or institutional research functions.

### Location & Compensation This position is open to candidates in Washington, D.C., Richmond, VA, or remote in the continental U.S. For remote candidates, periodic travel to one of our offices is required.

The anticipated starting salary range for this role is $55,000 - $80,000 annually, plus eligibility for discretionary bonus compensation. EAB offers a competitive and inclusive benefits package, effective from day one.