Senior Analyst, Marketing Analytics

## Senior Analyst, Marketing Analytics

• *Location:** McLean, VA or Dallas, TX (Hybrid)

Join Hilton's in-house Marketing Analytics team as a Senior Analyst, providing critical support to our Marketing, Commercial, Brands, and Digital Revenue organizations, including executive leadership. This role focuses on translating complex business problems into actionable strategies through advanced data analysis.

• *Key Responsibilities:**
• Develop, deliver, and maintain reports and dashboards for key business insights.
• Collaborate with business partners to define problems, conduct structured analyses, and synthesize data from diverse sources.
• Utilize advanced analytics techniques and tools, including SQL, Python/R, MicroStrategy, and Tableau, to extract meaningful insights.
• Present clear, concise analytical findings and strategic recommendations to leadership.
• Lead and execute projects covering advanced analytics, earned/owned/paid media analysis, competitor analysis, and ad-hoc requests.
• Partner with media, business, and analytics teams to prioritize initiatives and deliver impactful results.
• *Required Qualifications:**
• 3+ years of professional work experience.
• 2+ years of experience in reporting and advanced analytics.
• Proven ability to present analytical insights effectively to business stakeholders.
• Proficiency in Microsoft Excel, SQL, Python/R, and MicroStrategy and/or Tableau.
• Ability to work a hybrid schedule from McLean, VA or Dallas, TX.
• *Preferred Qualifications:**
• Bachelor's Degree in a related field.
• Experience in Marketing Analytics within Hospitality, Retail, or a similar service industry.
• Familiarity with Marketing Mix Modeling (MMM) and Attribution.
• Experience in demand and/or revenue forecasting, Alteryx, or web analytics tools (e.g., Adobe Analytics, Google Analytics).
• *About Hilton:**

Hilton is a leading global hospitality company, recognized for its award-winning workplace culture and commitment to Team Member development. We offer a dynamic environment with comprehensive benefits, including a valuable travel program.