Sap Marketing Campaign Manager, U.S. Public Services

## Campaign Manager, U.S. Public Services

• *Company:** SAP
• *Location:** This role requires working at least 3 days a week in an SAP office in the Mid-Atlantic region (D.C. or Reston, VA preferred). No relocation offered.
• *About the Role:**

SAP is seeking a Campaign Manager for U.S. Public Services to develop, execute, and optimize integrated marketing strategies. This role focuses on driving demand generation, pipeline growth, and cross-functional collaboration within the public sector.

• *Key Responsibilities:**
• Develop and implement integrated, industry-specific marketing and campaign strategies aligned with performance targets for the U.S. Public Services market.
• Manage end-to-end campaign execution across various channels, ensuring detailed coordination and stakeholder collaboration.
• Collaborate cross-functionally with sales, partners, subject matter experts (SMEs), and Line-of-Business teams to achieve shared outcomes.
• Optimize marketing budgets to maximize pipeline generation and return on investment (ROI).
• Create compelling content that effectively positions SAP's unique value in the market.
• Monitor and analyze lead creation and conversion, contributing to pipeline impact measurement and key performance indicator (KPI) accountability.
• Work with Global Marketing to drive local program executions and represent marketing priorities to internal stakeholders.
• *Required Qualifications:**
• 8+ years of professional experience in marketing and demand generation.
• 5+ years of specific public sector marketing experience.
• Industry experience in enterprise software and/or SaaS.
• Proven experience in field marketing, channel marketing, Account-Based Marketing (ABM), or demand generation.
• Strong analytical skills with experience in pipeline attribution and marketing performance measurement.
• Excellent project management abilities, including managing multiple stakeholder relationships simultaneously.
• Deep understanding of B2B SaaS marketing strategies.
• Outstanding communication skills.
• Experience with global marketing campaign localization and adaptation.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• *Preferred Qualifications:**
• Marketing and program management certifications.