Principal Associate, Credit Card Product Marketing

Join Capital One as a Principal Associate, Credit Card Product Marketing, to shape acquisition strategies for credit products designed for fair credit customers. This role drives marketing optimizations, designs learning agendas, and collaborates cross-functionally to launch new tactics, enhancing the acquisition journey for everyday consumers.

• *Key Responsibilities:**
• Develop end-to-end marketing strategies for credit card acquisitions, from consideration to conversion.
• Synthesize consumer insights, market trends, and competitive data to formulate strategic marketing recommendations.
• Collaborate with business analysts to identify opportunities and refine marketing/testing strategies.
• Serve as a key liaison, partnering with cross-functional teams (e.g., business, channel, creative, legal, operations).
• Translate business intent into actionable directives for partner teams.
• Work with creative and marketing technology teams to build and scale marketing tactics, optimizing for conversion KPIs.
• Champion the brand, ensuring strategies and messaging align with audience needs.
• Develop clear creative briefs, test plans, and strategies to drive continuous performance optimization.
• *Ideal Candidate Profile:**
• Collaborative and effective within a large, matrixed organization.
• Experienced working with all levels, including senior leadership.
• Self-starter able to operate autonomously in ambiguous environments.
• Naturally curious, consistently seeking the 'why' behind data and insights.
• Adept at managing multiple projects, deadlines, and shifting priorities meticulously.
• Highly effective communicator and relationship-builder, skilled in influencing stakeholders.
• Data-driven, leveraging insights to inform marketing and creative strategy.
• Proactive in identifying and pursuing continuous improvement opportunities.
• *Qualifications:**
• **Basic Qualifications:**

* Bachelor’s Degree or Military Experience. * 4+ years of experience in product marketing or multi-channel digital marketing. * 4+ years of experience developing marketing test frameworks, driving optimization plans and strategy. * 4+ years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs.

• **Preferred Qualifications:**

* Master's degree in Marketing, Business, or Communications. * 2+ years of experience marketing for financial services or another highly regulated industry. * 2+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity. * 1+ year of experience working with marketing tech platforms, including data management platforms or customer relationship management systems.

Capital One offers a competitive salary (e.g., $117,300 - $133,900 in McLean, VA) and comprehensive benefits. Visa sponsorship is not available for this position.