Principal Associate, Credit Card Product Marketing

Capital One is seeking an innovative Principal Associate, Credit Card Product Marketing, to drive acquisition strategy for credit card products designed for fair credit customers. Based in McLean, VA, this role is crucial for curating acquisition experiences, translating audience insights into marketing optimizations, and collaborating with partners to launch new tactics within a Fortune 100 company.

Key Responsibilities:

• **Strategic Marketing:** Develop and execute comprehensive marketing strategies for credit card acquisitions, guiding customers from consideration through conversion.
• **Insight-Driven Optimization:** Synthesize consumer research, market trends, competitive analysis, and external factors to identify strategic recommendations for improving marketing performance and business results.
• **Cross-Functional Leadership:** Serve as a primary liaison, collaborating with business, analytics, channel marketing, product, creative, legal, operations, and corporate communications teams.
• **Execution & Performance:** Translate business intent into clear directives for partner teams. Partner to build and scale marketing tactics, write creative briefs, test documents, and plans to drive KPI optimization, particularly conversion metrics.
• **Brand Champion:** Ensure all strategies and messaging align with brand guidelines and specific audience needs.

Qualifications:

Required:

• Bachelor’s Degree or Military Experience.
• 4+ years of experience in product marketing or multi-channel digital marketing.
• 4+ years of experience developing marketing test frameworks, driving optimization plans, and strategy.
• 4+ years of experience managing marketing intent, partnering with creative and channel teams, and developing marketing briefs.

Preferred:

• Master’s Degree in Marketing, Business, or Communications.
• 2+ years of marketing experience for financial services or another highly regulated industry.
• 2+ years of experience working with cross-functional teams in a matrixed environment, with a track record of effective autonomous work and navigating ambiguity.
• 1+ year of experience working with marketing technology platforms (e.g., data management platforms, CRM systems).

Additional Information:

• **Location:** McLean, Virginia
• **Salary Range (McLean, VA):** $117,300 - $133,900 annually, plus performance-based incentive compensation.
• Capital One offers comprehensive health, financial, and other benefits.