Principal Associate, Credit Card Product Marketing

Capital One, a Fortune Magazine “100 Best Companies to Work For,” seeks a Principal Associate, Credit Card Product Marketing in McLean, VA. This role drives product marketing strategy for credit cards designed for those with fair credit, focusing on optimizing acquisition experiences and leveraging insights to meet consumer needs.

• *Key Responsibilities:**
• Develop comprehensive marketing strategies for credit card acquisition, from building consideration to conversion.
• Analyze consumer research, market trends, and competitive landscape to inform strategic recommendations and improve business results.
• Collaborate with business analysts and cross-functional teams (product, creative, channel, legal, operations) to optimize performance and launch new tactics.
• Champion brand positioning and ensure consistent, audience-aligned messaging for credit card products.
• Design and execute marketing test frameworks, creative briefs, and optimization plans to drive key performance indicators (KPIs), especially conversion.
• *Basic Qualifications:**
• Bachelor’s Degree or Military Experience.
• 4+ years in product marketing or multi-channel digital marketing.
• 4+ years developing marketing test frameworks, driving optimization plans, and strategy.
• 4+ years managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs.
• *Preferred Qualifications:**
• Master’s Degree in Marketing, Business, or Communications.
• 2+ years marketing for financial services or another highly regulated industry.
• 2+ years working autonomously in a cross-functional, matrixed environment.
• 1+ year experience with marketing technology platforms (e.g., Data Management Platforms, Customer Relationship Management systems).
• *Skills & Attributes:**
• Highly collaborative, comfortable in a matrixed organization, and effective communicator.
• Naturally curious, data-driven, and adept at operating in ambiguous environments.
• Skilled relationship-builder who can influence decision-makers.
• Excellent project management skills, managing multiple projects, deadlines, and priorities with accuracy.
• *Compensation:** The annual salary range for this role in McLean, VA is $117,300 - $133,900, plus performance-based incentive compensation. Capital One offers a comprehensive benefits package.