Marketo Marketing Automation Operations Specialist (Seramount)

Seramount, a division of EAB, is a global talent services firm helping HR leaders prepare for the future workplace. We partner with over 600 organizations, combining data-driven insights, expert research, and innovative technology to foster engaged workforces.

We are seeking a **Manager, Digital Marketing Operations & Analytics** to join our dynamic team.

• *The Role:**

This role provides essential operational, technical, and analytical support to Seramount’s digital marketing function. You will ensure our digital marketing programs are scalable and measurable by managing core operations and advancing digital marketing enablement and analytics.

• *Key Responsibilities:**
• **Marketing Automation & Technologies:**

* Plan and execute marketing operations projects to improve campaign tracking, lead management, and overall execution. * Build and maintain program, campaign, and asset templates in Marketo. * Provide support, training, and troubleshooting for marketing operations. * Partner with Salesforce teams for accurate data synchronization with Marketo. * Research and implement new technologies for the marketing stack.

• **Reporting & Analytics:**

* Create and maintain dashboards and reports integrating data from Marketo, Salesforce, Google Analytics, and other platforms. * Analyze marketing and sales data. * Contribute to integrated campaign performance reports across web, paid, email, and organic channels. * Audit attribution, tracking, and lead source data for accuracy.

• **Digital Enablement:**

* Configure and manage tracking codes, tags, and pixels via Google Tag Manager. * Conduct QA on campaign assets (e.g., links, UTMs, accessibility). * Document processes, build playbooks, and contribute to team training. * Provide operational support to digital channel managers.

• **Database Management:**

* Develop and maintain Marketo programs for data hygiene, enrichment, progressive profiling, and privacy compliance. * Identify opportunities for normalizing marketing data to facilitate segmentation. * Manage the creation of marketing segmentation for targeted campaigns. * Share monthly reports on data cleanliness within Marketo.

• *Basic Qualifications:**
• Bachelor’s degree or equivalent experience in a technical field (data, IT, marketing).
• 2+ years of experience in B2B marketing operations, automation, and analytics.
• Hands-on experience with Salesforce and administrative experience with Marketo (preferred) or another enterprise marketing automation platform.
• Strong proficiency with CRM systems and database management.
• Experience with multi-channel marketing analytics (e.g., Google Analytics GA4, LinkedIn Campaign Manager, Marketo reporting, Salesforce reports).
• Familiarity with Google Tag Manager, setting up cross-platform analytics, UTM links, tags, and pixels.
• Demonstrated ability to build and maintain marketing performance dashboards and reports.
• Strong attention to detail and commitment to data accuracy.
• Desire for continuous learning in digital marketing operations, technology, and analytics.
• *Ideal Qualifications:**
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Advanced Microsoft Excel skills (e.g., VLOOKUP, pivot tables).
• Experience creating and managing project plans (e.g., Asana).
• Strong technical proficiency in HTML/CSS and database management.
• Solid understanding of digital marketing principles (inbound marketing, lead generation).
• Ability to work collaboratively in a results-driven, team-oriented environment.
• *Location:**

Open to remote candidates in the continental U.S., or hybrid in Washington, D.C. or Richmond, VA. Remote candidates require periodic travel to offices.

• *Compensation:**

The anticipated starting base salary range is $42,000 to $62,500 annually, plus potential discretionary bonus.

• *Benefits:**

EAB offers a competitive and inclusive benefits package including medical, dental, vision, 20+ days PTO, 401(k) with company match, wellness programs, paid parental leave, and professional growth opportunities. Benefits start day one. (Note: Not eligible for visa sponsorship).