Marketing Strategy Analyst, Appily Advance & Adult Learner Recruitment

EAB is seeking a data-driven **Marketing Strategy Analyst** to optimize Appily Advance product performance and support the Adult Learner Recruitment (ALR) division. This role involves analyzing adult learner behavior, shaping audience targeting, and driving high-impact marketing initiatives within a fast-paced environment. This position offers an opportunity to significantly impact personalized marketing strategies for adult learners.

• *Location:** This role may be based in Richmond, VA, or Washington, D.C.
• *Key Responsibilities:**
• Monitor and evaluate Appily Advance product performance, identifying trends and opportunities to enhance targeting, segmentation, and messaging.
• Conduct cross-partner and longitudinal analysis to support product optimization, case studies, and partner-specific insights.
• Provide analytical support for Appily Advance project management and content development (e.g., performance summaries, visualizations).
• Standardize digital reporting processes for paid media and website traffic, acting as a subject matter expert for tools like TapClicks and Google Analytics.
• Create and maintain effective digital performance reports.
• Extract and analyze data from various sources (e.g., Snowflake, Tableau, SQL) to support Appily Advance and ALR-wide initiatives.
• Build clear, actionable analyses and translate findings into compelling narratives that drive decisions and elevate analytical work.
• *Basic Qualifications:**
• Bachelor’s degree in Business, Marketing, or a quantitative field.
• 2+ years of experience utilizing data analysis to generate insightful findings.
• Exceptional analytical skills focused on converting investigation into strategic action.
• Strong verbal and written communication skills to articulate findings and strategies clearly.
• Detail-oriented and well-organized.
• Proven ability to collaborate effectively with diverse functional areas.
• Strong work ethic, ability to work independently, and a desire to own projects from inception to presentation.
• *Ideal Qualifications:**
• Experience in direct marketing or higher education analytics.
• Proficiency using SQL or other query tools/languages for data manipulation.
• 1+ year of experience with business intelligence software, preferably Tableau.
• 1+ year of experience analyzing paid media performance.
• 1+ year of experience developing reports in Google Analytics.
• Experience developing data-focused PowerPoint presentations.
• *Compensation:** The anticipated starting base salary range for this role is $62,000 - $70,000 per year, with eligibility for discretionary bonus or incentive compensation. Actual salary varies based on experience, skills, and location.