Marketing Principal Associate (Hybrid)

## Marketing Principal Associate, Content Strategy (Hybrid)

• *Company:** Capital One (U.S. Card Performance Marketing)
• *Location:** McLean, VA (Hybrid)
• *Experience Level:** Principal Associate

### Overview Capital One is seeking a strategic, data-driven Content Strategist to join our U.S. Card Performance Marketing team. This hybrid role is crucial for shaping our content strategy and long-term vision, focusing on attracting Card prospects through engaging inbound content, our financial content hub, and SEO. You will expand strategies beyond SEO to include diverse channels and formats, deepening customer engagement throughout their journey.

### Key Responsibilities

• Lead the development and execution of an inbound marketing agenda (SEO, Social, Email) to attract prospects.
• Partner with internal and external teams to select and publish relevant, audience-focused content driving business outcomes.
• Champion the voice of the customer, ensuring content addresses specific needs and aligns with business objectives.
• Design and implement content testing strategies to optimize creative, distribution, and engagement for maximum impact.
• Leverage insights to inform outbound content strategy recommendations.
• Build and maintain strong relationships with cross-functional teams (e.g., business analysts, marketing, creative, legal) for seamless execution and high-quality content.

### What We're Looking For (Skills & Traits)

• Passion for developing and executing content strategies that attract and convert customers.
• Strong familiarity with SEO best practices and full-funnel digital marketing tactics.
• Customer-centric mindset, using audience and market research to inform content decisions.
• Ability to adapt thinking across the full customer journey—from awareness to consideration and conversion.
• Skill in leveraging data to uncover insights, tell compelling stories, and identify new opportunities.
• Experience translating strategies into actionable testing plans that drive continuous optimization.
• Excellent communication and persuasive presentation skills, adaptable to various stakeholders.
• Proven collaborative team player, fostering strong internal and external partnerships.
• Experience managing agency relationships, including briefing, reviewing, and providing actionable feedback.
• Adept at managing project details, deadlines, and shifting priorities with accuracy and accountability.
• Ability to work autonomously and navigate ambiguity in white space.

### Basic Qualifications

• Bachelor’s Degree or Military Experience.
• At least 3 years of hands-on experience executing multi-channel digital marketing campaigns, including Content Marketing and SEO (client or agency side).
• At least 3 years of experience leading digital marketing strategies and programs from concept to execution.
• At least 3 years of experience working with creative partners or agencies.
• At least 3 years of experience working with cross-functional teams in a matrixed environment.

### Preferred Qualifications

• Master’s degree in Marketing, Business, or Communications.
• At least 3 years of marketing experience in financial services or a highly regulated industry.
• At least 3 years of experience with marketing analytics and optimization.
• At least 3 years leveraging audience insights, market research, and data analytics to develop detailed user profiles and segmentation strategies.
• Proven track record of working autonomously and navigating ambiguity.

### Salary Range (Annual)

• McLean, VA: $117,300 - $133,900
• Richmond, VA: $106,700 - $121,700
• This role is also eligible for performance-based incentive compensation.