Marketing Manager, Global

## Global Marketing Manager

• *About ATD:**

The Association for Talent Development (ATD) is the premier membership organization for professionals dedicated to the learning and talent development industry. We empower our global community with a wealth of content, resources, and professional development programs, including two talent development certifications.

• *About the Role:**

ATD is seeking a Global Marketing Manager to lead the development and execution of strategies that position the ATD brand for diverse global audiences. Reporting to the Director B2B Marketing, you will be instrumental in driving brand awareness, engagement, revenue growth, and market expansion across international markets, with a heavy focus on the Middle East, North Africa, and Asia Pacific regions. This role requires a strategic mindset, a deep understanding of global markets, and strong collaboration skills to deliver impactful marketing initiatives.

• *Key Responsibilities:**
• Develop and implement global brand positioning strategies, aligning with organizational goals and regional market needs.
• Create comprehensive marketing plans tailored to international audiences to drive revenue growth.
• Plan and execute targeted email marketing campaigns and other digital tactics, tracking and optimizing performance for KPIs and ROI.
• Maintain and update website content to ensure accuracy, relevance, and a user-friendly experience for global audiences.
• Develop compelling messaging that resonates with international markets.
• Partner with digital and social media teams to engage global audiences and promote ATD offerings.
• Ensure consistent brand messaging across all platforms and campaigns.
• Develop and execute lead generation strategies for international teams, corporate delegations, and regional partners, utilizing tracking systems to evaluate quality and conversion.
• Monitor industry trends and audience insights to inform and refine marketing strategies.
• Collaborate with internal teams, regional offices, and external partners to align marketing efforts.
• Manage project timelines and ensure seamless execution of global marketing initiatives.
• *Qualifications:**
• 5+ years of proven marketing experience, with a strong focus on global brand positioning and audience engagement.
• Strong understanding of email marketing, website content management, and digital marketing strategies.
• Demonstrated success in lead generation, particularly for international audiences and corporate delegations.
• Exceptional communication and collaboration skills for cross-functional teamwork.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Experience in managing and developing marketing plans for international audiences (highly preferred).
• Bachelor’s degree in Business or Marketing, or equivalent relevant experience.
• *Work Environment & Benefits:**

This is a hybrid position based at our headquarters in Alexandria, VA, requiring 4 days in-office for the first quarter, with potential for more hybrid-time thereafter. Our recently remodeled office is conveniently located in Old Town Alexandria, close to the Metro. ATD is committed to employee development, offering extensive professional development opportunities, additional paid learning hours, and an annual Employee Learning Week. We provide a comprehensive ATD LiveWell benefits program focused on physical, financial, social, and career health, including:

• Medical, dental, and vision benefits
• Generous Paid Time Off (PTO, personal days, sick time, sabbaticals, learning hours)
• 403(b) plan with 6% company match and immediate vesting
• Fitness program reimbursement
• Flexible Spending and Health Savings accounts
• Free Headspace membership
• Unlimited professional development through ATD (classes, certifications, resources)
• Tuition Assistance
• Wellness library and events
• Life, accident, critical illness, and short/long-term disability insurance
• Company-paid Teladoc visits
• Pet insurance and employee discount programs