Marketing Automation Operations Specialist (Seramount)

Seramount (part of EAB) is a global talent services firm empowering HR leaders to build engaged workforces. We are seeking a **Manager, Digital Marketing Operations & Analytics** to provide critical operational, technical, and analytical support for our corporate partners.

This role ensures our digital marketing programs are scalable and measurable by managing core marketing operations, advancing digital marketing enablement, and delivering robust analytics. The ideal candidate is a problem-solver with strong project management skills, meticulous attention to detail, and a collaborative spirit.

• *Location:** Remote (continental U.S.) or Hybrid (Washington, D.C. / Richmond, VA). Remote candidates require periodic travel to offices.
• *Key Responsibilities:**
• **Marketing Operations & Automation:**

* Execute marketing operations projects to enhance campaign tracking, lead management, and overall campaign execution. * Build and maintain program, campaign, and asset templates within Marketo. * Provide support, training, and troubleshooting for marketing operations. * Partner with Salesforce teams to ensure accurate data synchronization with Marketo. * Assist in researching and implementing new marketing technologies.

• **Reporting & Analytics:**

* Create and maintain dashboards and reports integrating data from Marketo, Salesforce, Google Analytics, and other platforms. * Analyze marketing and sales data using Salesforce reports and other tools. * Contribute to integrated campaign performance reports across web, paid, email, and organic channels. * Audit attribution, tracking, and lead source data for accuracy.

• **Digital Enablement:**

* Configure and manage tracking codes, tags, and pixels via Google Tag Manager. * Conduct QA on campaign assets (e.g., links, UTMs, accessibility) for error-free launches. * Document processes, build playbooks, and contribute to team training. * Provide operational support to digital channel managers for consistent execution.

• **Database Management:**

* Develop and maintain Marketo programs for data hygiene, enrichment, progressive profiling, and privacy compliance. * Identify opportunities for data normalization to facilitate segmentation and targeted campaigns. * Manage creation of marketing segmentation to reach key buyer audiences. * Report monthly on data cleanliness within Marketo.

• *Basic Qualifications:**
• Bachelor’s degree or equivalent experience in a technical field (data, IT, marketing).
• 2+ years of experience in B2B marketing operations, automation, and analytics.
• Hands-on experience with Salesforce and administrative experience with Marketo (preferred) or another enterprise marketing automation platform.
• Strong proficiency with CRM systems and database management.
• Experience with multi-channel marketing analytics (e.g., Google Analytics GA4, LinkedIn Campaign Manager, Marketo, Salesforce reporting).
• Familiarity with Google Tag Manager for setting up cross-platform analytics, code, UTM links, tags, and pixels.
• Demonstrated ability to build and maintain marketing performance dashboards and reports.
• Strong attention to detail and commitment to data accuracy.
• Desire for continuous learning in digital marketing operations, technology, and analytics.
• *Ideal Qualifications:**
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Advanced Microsoft Excel skills (e.g., VLOOKUP, pivot tables).
• Experience creating and managing project plans (e.g., Asana).
• Strong technical proficiency in HTML/CSS and database management.
• Solid understanding of digital marketing principles (inbound marketing, lead generation, customer lifecycle management).
• Ability to work collaboratively in a results-driven, team-oriented environment.