Marketing Analyst Iii

GEICO is seeking an experienced Marketing Analyst III to join our Marketing Analytics team. This role is crucial for informing advertising decisions by producing data-driven insights and developing innovative marketing measurement solutions. You will analyze marketing program performance, utilize predictive analytics, and drive strategic analytics initiatives.

• *Responsibilities:**
• Analyze marketing effort performance across various channels (TV, search, social, email, direct mail, display/video).
• Study user behaviors and integrate diverse data sources for measurement and attribution.
• Manage and enhance processes for identity resolution, tagging, and tracking parameters.
• Translate complex data into clear, concise briefs and presentations for management.
• Collaborate with Marketing, Product, Data Science, and other teams.
• Contribute to customer retention measurement and marketing business intelligence tool development.
• *Requirements:**
• 4-year college degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science).
• 3-4 years of experience with marketing analytics tools and data sources, including:

* Web/App measurement (Google Analytics strongly preferred). * Cloud-based data platforms (BigQuery, Snowflake preferred).

• Strong SQL experience for large dataset querying.
• Experience with data visualization tools (Power BI strongly preferred).
• Applied statistics skills (distributions, statistical testing, regression).
• Familiarity with CRM tools (Salesforce Marketing Cloud).
• Strong understanding of marketing KPIs, tagging, and the current MarTech landscape.
• *Preferred Qualifications:**
• Advanced marketing analytics experience at a brand or agency.
• Experience with open-source statistical programming tools (Python/R) for analysis and visualization.
• Experience developing and using in-house attribution and media mix models.
• Experience with 3rd party or in-house data pipeline tools for automating marketing data pulls.
• Experience working in data clean rooms (e.g., LiveRamp Safe Haven).
• *Location:**
• Hybrid: 3 days/week from a GEICO office.
• Chevy Chase, MD (Plaza Corporate HQ) - Preferred
• New York City, NY
• *Salary:**
• $77,900.00 - $129,150.00 annually (commensurate with experience, education, and location).

GEICO will not sponsor new applicants for employment authorization for this position.