Marketing Analyst Iii

GEICO's Marketing Analytics team is seeking an experienced Marketing Analyst III to drive data-driven insights and innovative measurement solutions for the GEICO brand. This role is crucial in informing advertising decisions, analyzing marketing program performance, and leveraging predictive analytics to create business value.

• *Key Responsibilities:**
• Analyze marketing campaign performance across multiple channels (e.g., television, search, social, email, direct mail, display/video).
• Study user behaviors and integrate diverse data sources for comprehensive measurement and attribution.
• Manage and enhance processes for identity resolution, tagging, and tracking parameters.
• Transform large, complex datasets into actionable insights for marketing leadership and stakeholders.
• Collaborate with Marketing, Product, and Data Science teams on initiatives such as customer retention measurement and business intelligence tool development.
• Communicate complex analytical findings clearly through management briefs and presentations.
• *Required Qualifications:**
• Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Data Analytics, Computer Science).
• 3-4 years of experience with marketing analytics tools and data sources.
• Strong proficiency in SQL for querying large datasets.
• Experience with data visualization tools (Power BI strongly preferred).
• Applied statistics skills, including distributions, statistical testing, and regression.
• Familiarity with web/app measurement tools (Google Analytics strongly preferred).
• Familiarity with cloud-based data platforms (BigQuery and Snowflake preferred).
• Strong understanding of marketing KPIs, tagging, and the current MarTech landscape.
• Familiarity with CRM tools (e.g., Salesforce Marketing Cloud).
• *Preferred Qualifications:**
• Advanced marketing analytics experience at a brand or agency.
• Proficiency in open-source statistical programming (Python/R) for analysis and data visualization.
• Experience with the development and usage of in-house attribution and media mix models.
• Experience with data pipeline tools for automating marketing data ingestion from various platforms.
• Experience working in data clean rooms (e.g., LiveRamp Safe Haven).
• *Location:**
• Hybrid: Requires 3 days/week from a GEICO office.
• Preferred Locations: Chevy Chase, MD (Plaza Corporate HQ) or New York City, NY.
• *Annual Salary Range:**
• $77,900.00 - $129,150.00. Salary is determined by various factors including experience, education, training, and work location.
• *Note:** GEICO will not sponsor new applicants for employment authorization for this position.