Manager, Integrated Product Marketing| Retail Bank

Capital One is seeking an Integrated Product Marketing Manager to lead go-to-market strategies for our Retail Bank products. You will be instrumental in developing product identity, messaging, and creative strategies for integrated campaigns that connect with consumers and drive business results.

• *Key Responsibilities:**
• Lead market research and analysis to understand customer needs, market trends, and competition.
• Develop compelling value propositions, messaging, and core narratives that articulate product benefits and differentiation.
• Translate business objectives and consumer insights into powerful creative briefs for internal and agency partners.
• Craft clear, customer-centric messaging hierarchies adaptable across various marketing channels.
• Champion a test-and-learn mindset, defining strategic questions, developing hypotheses, and measuring campaign effectiveness.
• Develop and manage a comprehensive marketing campaign calendar across all segments and products.
• Collaborate with cross-functional teams (Brand, Channel Leads, Product Strategy) to ensure cohesive customer experiences.
• *Required Qualifications:**
• Bachelor's Degree or military experience.
• At least 5 years of experience in marketing, brand strategy, or advertising.
• At least 2 years of experience developing and executing integrated marketing campaigns.
• Hands-on strategic planning experience for multi-channel campaigns.
• Experience in marketing consumer products.
• Exceptional communication, presentation, and stakeholder influence skills.
• Demonstrated ability to translate complex data and insights into actionable strategies.
• Experience writing insightful creative briefs and leading creative development.
• Collaborative spirit and experience managing projects in a fast-paced, agile environment.
• *Preferred Qualifications:**
• 7+ years of marketing experience, with a focus on brand strategy or campaign development.
• Marketing experience in financial services or another heavily regulated industry.
• Please note: Capital One will not sponsor new employment authorization for this position.*