Junior Marketing Analyst

Direct Persuasion is seeking a motivated Junior Marketing Analyst to join our dynamic Republican marketing team in Washington, D.C. This role offers an exciting opportunity to implement digital marketing strategies for prominent political campaigns and conservative organizations, driving impact on digital fundraising, voter outreach, and persuasion initiatives.

Direct Persuasion is a next-generation digital agency passionate about Republican politics and issue advocacy, focused on transforming digital campaigns to achieve significant growth and efficiency for our clients.

• *Key Responsibilities:**
• Develop, launch, and optimize digital advertising campaigns across platforms like Meta, Google, and X.
• Assist in creating and executing text and email marketing campaigns.
• Monitor daily campaign performance, pacing, and implement strategic optimizations.
• Analyze site traffic, online performance metrics, and identify top-performing creatives and audiences.
• Conduct A/B testing for creative, copy, keywords, audiences, and landing pages to improve campaign results.
• Track and report on key analytics including email opens, clicks, conversions, and website engagement.
• Support internal and external content and reporting needs, prioritizing requests.
• Contribute to building automated processes for enhanced campaign efficiency.
• Manage external vendor relationships and campaign assets as needed.
• *Qualifications & Skills:**
• Strong passion for Republican politics.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Excel and/or Google Sheets.
• Ability to manage multiple deadlines and work effectively both independently and as part of a team.
• Organized, adaptable, enthusiastic, and a self-starter with a competitive and curious mindset.
• Prior experience or background in marketing/advertising is a plus.
• Bachelor's degree preferred, but not required.
• *Why Join Direct Persuasion:**

Be part of a fast-paced, innovative team dedicated to empowering the best talent. We offer a comprehensive benefits package including incentive bonuses, healthcare, 401K matching, generous PTO, Work-from-Home Fridays, and a dog-friendly office. Enjoy regular team bonding events and unparalleled networking opportunities within the Republican digital space.