Enrollment Marketing Coordinator, Ogps

American University seeks an **Enrollment Marketing Coordinator** to join the Office of Graduate & Professional Studies (OGPS) marketing team. This junior-level, hybrid role supports graduate enrollment marketing goals through project management, campaign execution, and digital media coordination.

• *Key Responsibilities:**
• **Project Management:** Guide marketing projects from inception to delivery, proactively managing scope and risks. Serve as a liaison with campus partners, third-party affiliates, and agency vendors.
• **Campaign Execution:** Collaborate and execute tactics, operations, and digital media campaigns for graduate enrollment. Ensure brand adherence and utilize data for plan adjustments.
• **Social Media:** Conceptualize and administer OGPS social media content, ensuring best practices, strategy alignment, and adherence to brand guidelines.
• **Analytics & Operations:** Evaluate marketing partnerships, report performance, and optimize for efficiency. Assist with digital asset management (DAM) system development.
• *Required Qualifications:**
• Bachelor's Degree.
• 1-3 years of relevant marketing experience; 2+ years preferred in an ad agency, higher education admissions, or ed tech setting.
• *Preferred Qualifications:**
• 3-5 years of relevant experience.
• *Essential Skills & Competencies:**
• Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, intermediate to advanced Excel).
• Familiarity with CRM software applications.
• Demonstrated experience in digital marketing, including Google Analytics and paid social media.
• Strong project management, organizational, and judgment skills.
• Ability to build productive relationships with diverse stakeholders.
• Excellent customer service, tact, and diplomacy.
• Adaptability, initiative, creativity, and a team-oriented approach.
• *Work Environment:**
• Full-time, 35 hours per week.
• Hybrid modality: On-campus 3-4 days per week.
• Hourly Wage: $31.77 - $32.97.