Enrollment Communications Specialist, Ogps

American University is seeking an Enrollment Communications Specialist to lead and execute strategic marketing communications aimed at engaging and converting prospective graduate students. This hybrid role (3-4 days on campus) is critical for driving brand visibility and optimizing the admissions journey.

• *Key Responsibilities:**
• Develop and implement comprehensive communication plans to achieve graduate admissions goals.
• Craft compelling content for various channels, including email, SMS, social media, and web landing pages, advising on SEO.
• Serve as the lead administrator for graduate admissions social media, managing content creation, approvals, and curation.
• Establish and maintain admissions communication contact strategies, incorporating automated online and offline messaging.
• Collaborate with admissions leads, marketing agencies, and technical teams to integrate journey mapping, improve communication flows, and optimize web performance.
• Monitor tactical performance metrics and explore emerging AI tools to enhance communication effectiveness.
• Research and curate testimonial content from alumni.
• *Qualifications:**
• Bachelor’s Degree or equivalent combination of education and experience.
• 3-5 years of relevant experience, with 2+ years in higher education admissions, marketing, or EdTech.
• Strong marketing background with expertise in audience segmentation and journey mapping techniques.
• Familiarity with CRM software, admissions technology, digital media, and lead generation campaigns.
• Proven ability to manage a consistent brand voice across multimedia communications, including social media.
• Excellent collaboration, organization, and communication skills; able to adapt to changing priorities.
• *Work Environment & Benefits:**
• Full-time, 35 hours per week.
• Hybrid work modality: 3-4 days per week on campus.
• Salary Range: $65,000 - $70,000 annually.
• American University offers a competitive benefits package, including a 200% matching retirement plan and tuition benefits.