Director Of Program Marketing

Georgetown University is seeking a Director of Program Marketing to lead comprehensive marketing strategies for over 80 School of Continuing Studies (SCS) programs. This role is crucial for driving enrollment growth, enhancing the school's reputation, and overseeing key recruitment initiatives.

• *Key Responsibilities:**
• Develop and execute comprehensive marketing strategies for 80+ SCS programs to achieve enrollment goals.
• Provide leadership, mentorship, and supervision to two marketing managers.
• Manage client services and cross-departmental recruitment efforts, advancing student recruitment.
• Strategize and execute all SCS recruitment events, including webinars, meet-and-greets, and sample classes.
• Oversee and manage the marketing partnership with Wiley for SCS online programs.
• Reports to the Executive Director of Marketing.
• *Qualifications:**
• Bachelor's degree required; Master's degree preferred.
• 5+ years of professional marketing experience, including creative and content development, branding, media planning, and advertising strategy.
• 2+ years of digital marketing and email marketing experience.
• 1-2 years of client or customer service experience.
• Minimum 2 years of management experience.
• Strong written and verbal communication skills.
• Ability to manage multiple projects in a dynamic, fast-paced environment.
• Excellent collaborative and customer service skills.
• Proficiency in Microsoft Office.
• Familiarity with video production, Google Analytics, Marketo, Salesforce, GoToWebinar, and CMS preferred.
• Higher education experience preferred.
• *Additional Information:**
• This is a Hybrid position.
• The projected salary range is $54,616.00 - $100,493.33.
• Georgetown University offers a comprehensive and competitive benefits package.