Digital Marketing Operations & Analytics Specialist (Seramount)

Seramount, part of EAB, is a global talent services firm empowering HR leaders with data-driven insights and innovative technology. We are seeking a Manager, Digital Marketing Operations & Analytics to join our dynamic team.

This role is critical for scaling and measuring Seramount's digital marketing programs. You will provide essential operational, technical, and analytical support, managing core marketing operations and advancing digital marketing enablement and analytics. The ideal candidate is a problem-solver with strong project management skills, meticulous attention to detail, and a collaborative spirit, capable of driving efficient solutions in a complex environment.

• *Key Responsibilities:**
• *Marketing Automation and Technologies**
• Plan and execute marketing operations projects to enhance campaign tracking and lead management.
• Build and maintain program, campaign, and asset templates within Marketo.
• Provide support, training, and troubleshooting for marketing operations.
• Partner with Salesforce teams to ensure accurate data synchronization with Marketo.
• Assist in researching and implementing new marketing technologies.
• *Reporting and Analytics**
• Create and maintain integrated dashboards and reports using data from Marketo, Salesforce, Google Analytics, and other digital platforms.
• Analyze marketing and sales data to track progress against goals.
• Contribute to integrated campaign performance reports across web, paid, email, and organic channels.
• Audit attribution, tracking, and lead source data for accuracy.
• *Digital Enablement**
• Configure and manage tracking codes, tags, and pixels via Google Tag Manager.
• Conduct thorough QA on campaign assets (e.g., links, UTMs, accessibility).
• Document processes, build playbooks, and support team training to scale digital marketing efforts.
• Provide operational coordination to digital channel managers.
• *Database Management**
• Develop and maintain Marketo programs for data hygiene, enrichment, progressive profiling, and privacy compliance.
• Identify opportunities to normalize marketing data for targeted segmentation.
• Manage marketing segmentation to help teams reach key buyer audiences efficiently.
• Generate monthly reports on Marketo data cleanliness.
• *Basic Qualifications:**
• Bachelor’s degree or equivalent experience in data, IT, or marketing.
• 2+ years in B2B marketing operations, automation, and analytics.
• Hands-on experience with Salesforce and administrative experience with Marketo (preferred) or another enterprise marketing automation platform; strong CRM and database management proficiency.
• Experience with multi-channel marketing analytics (e.g., Google Analytics GA4, LinkedIn Campaign Manager, Marketo, Salesforce reporting).
• Familiarity with Google Tag Manager for cross-platform analytics, code, UTM links, tags, and pixels.
• Demonstrated ability to build and maintain marketing performance dashboards and reports.
• Strong attention to detail and commitment to data accuracy.
• Desire for continuous learning in digital marketing operations, technology, and analytics.
• *Ideal Qualifications:**
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Advanced Microsoft Excel skills (e.g., VLOOKUP, pivot tables).
• Experience creating and managing projects (e.g., Asana).
• Strong technical proficiency in HTML/CSS and database management.
• Solid understanding of digital marketing principles (inbound marketing, lead generation).
• Ability to work collaboratively in a results-driven, team-oriented environment.
• *Location:** This position is open to remote candidates in the continental U.S. or hybrid candidates based in Washington, D.C., or Richmond, VA. Periodic travel to one of our offices is required for remote candidates.