Summary
Manage digital marketing operations, analytics, and automation to ensure scalable and measurable programs across multiple channels.
Seramount, part of EAB, is a global talent services firm empowering HR leaders. We are seeking a **Manager, Digital Marketing Operations & Analytics** to provide critical operational, technical, and analytical support to our digital marketing function serving corporate partners.
This role is essential for ensuring our digital marketing programs are scalable and measurable. You will manage core marketing operations, advance digital marketing enablement, and provide comprehensive analytics across web, social, paid, and email channels. We're looking for a problem-solver with strong project management skills, meticulous attention to detail, and a collaborative spirit.
- *Key Responsibilities:**
- **Marketing Operations & Technology:**
* Execute marketing operations projects to improve campaign tracking, lead management, and overall campaign execution. * Build and maintain program, campaign, and asset templates in Marketo. * Provide support, training, and troubleshooting for marketing operations. * Partner with Salesforce teams to ensure accurate data synchronization with Marketo. * Assist in researching and implementing new marketing technologies.
- **Reporting & Analytics:**
* Create and maintain dashboards and reports integrating data from Marketo, Salesforce, Google Analytics, and other digital platforms. * Analyze marketing and sales data. * Contribute to integrated campaign performance reports with channel managers. * Audit attribution, tracking, and lead source data for accuracy.
* Configure and manage tracking codes, tags, and pixels via Google Tag Manager. * Conduct quality assurance (
QA) on campaign assets (links, UTMs, accessibility). * Document processes, build playbooks, and contribute to team training.
* Develop and maintain Marketo programs for data hygiene, enrichment, segmentation, and privacy compliance. * Manage creation of marketing segmentation for targeted campaigns. * Report on data cleanliness within Marketo.
- *Qualifications:**
- **Required:**
* Bachelor’s degree or equivalent experience in data,
IT, or marketing. * 2+ years in B2B marketing operations, automation, and analytics. * Hands-on experience with Salesforce and administrative experience with Marketo (or another enterprise marketing automation platform). * Proficiency with
CRM systems and database management. * Experience with multi-channel marketing analytics (e.g., Google Analytics GA4, LinkedIn Campaign Manager, Marketo, Salesforce). * Familiarity with Google Tag Manager and setting up cross-platform analytics, code,
UTM links, tags, and pixels. * Proven ability to build and maintain marketing performance dashboards and reports. * Strong attention to detail and commitment to data accuracy. * Desire for continuous learning in digital marketing operations, technology, and analytics.
* Experience with data visualization tools (Tableau, Power
BI). * Advanced Microsoft Excel skills (
VLOOKUP, pivot tables). * Experience with project management tools (e.g., Asana). * Strong technical proficiency in
HTML/
CSS and database management. * Solid understanding of digital marketing principles (inbound marketing, lead generation). * Ability to work collaboratively in a results-driven team.
- *Location:** This position is open to remote candidates in the continental U.S., or hybrid candidates based in Washington, D.C. or Richmond, VA. Remote candidates require periodic travel to office locations.