Digital Content Specialist

Join our team as a Digital Content Specialist to shape how public sector organizations connect with their audiences through compelling, data-driven digital content. You'll bring both creative and analytical strengths to build and execute content strategies that align with mission objectives, grow engagement, and deliver measurable outcomes.

• *Key Responsibilities:**
• Develop and execute comprehensive digital content strategies for web and social media.
• Craft engaging messaging and optimize content for various digital platforms (e.g., X, LinkedIn).
• Manage website content with a focus on user experience (UX), accessibility, and strategic messaging.
• Develop and maintain editorial calendars, ensuring coordination across teams.
• Utilize metrics and analytics tools (e.g., Google Analytics, Sprout, Hootsuite) to interpret data and optimize content performance.
• Adapt storytelling, tone, and voice to effectively reach diverse audiences and platforms.
• *Required Qualifications:**
• 5+ years of experience in digital content strategy and execution.
• Proven experience in writing and editing social media copy.
• Expertise in developing and managing website content, considering UX, accessibility, and strategic messaging.
• Demonstrated ability to develop and maintain editorial calendars and coordinate cross-functional teams.
• Strong knowledge of metrics and analytics tools, with the ability to interpret data for content optimization.
• Bachelor’s degree in Communications, Marketing, Journalism, or Public Relations.
• Ability to obtain a Secret security clearance.
• *Preferred Qualifications:**
• Experience supporting public sector or mission-driven communications.
• Familiarity with Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
• Knowledge of content governance, digital accessibility best practices (e.g., Section 508), and SEO principles.