Digital Content Planner

Total Wine & More is seeking a **Digital Content Planner** to join our growing Digital team. This role is pivotal in driving eCommerce goals by leading the planning, briefing, and optimization of high-impact content programs across our Web and App platforms.

Leveraging data-driven insights, customer behavior, and market trends, you will shape content strategies that deliver measurable results, ensuring content quality, consistency, and effectiveness through cross-functional partnerships.

• *Key Responsibilities:**
• Lead the planning and execution of digital content campaigns, including defining goals, strategy, creative briefs, and managing timelines.
• Analyze campaign and content performance, providing actionable insights and recommendations for optimization.
• Develop campaign recaps and standardize measurement templates to inform future content planning.
• Collaborate with Digital Merchandising and Marketing teams to identify and execute engaging content opportunities.
• Monitor emerging trends and competitive landscapes to inform content strategy and enhance user experience.
• Support A/B testing and optimization within the Total Wine app to improve content relevancy and user engagement.
• Maintain key content documentation and improve workflows for efficient, high-quality content execution.
• *Qualifications:**
• Bachelor’s Degree.
• 2+ years of experience in eCommerce, Digital Merchandising, or Marketing.
• Outstanding written and verbal communication skills.
• High attention to detail with proven ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Strong analytical mindset, capable of translating performance data into actionable insights.
• Experience managing cross-functional projects, adapting to shifting priorities, and driving collaborative results.
• Familiarity with Adobe Analytics, A/B testing, or similar tools is a plus.