Associate Director Of Digital Communications & Marketing

The Associate Director of Digital Communications and Marketing is a pivotal member of PVA’s Digital MarComs team, dedicated to improving the lives of veterans with spinal cord injuries and diseases and their caregivers. This role is crucial for scaling a growing digital presence, leading program execution, and acting as a skilled project manager. You will balance diverse requests across multiple platforms, aligning digital strategy with priorities from 11 departments. This position will eventually involve managing direct reports, and requires a collaborative spirit, creativity, and a data-driven approach to expand PVA’s digital audience and elevate its mission.

• *Key Responsibilities:**
• Lead and execute comprehensive digital marketing and communications campaigns supporting PVA’s mission.
• Manage relationships and coordinate with external agencies (Brand, Website, Influencers) to ensure high-quality, on-time, and on-budget content delivery against KPIs.
• Collaborate on omnichannel messaging strategies, generate meaningful reports, and achieve engagement goals across all digital channels.
• Optimize user lifecycle journeys to maintain audience engagement across platforms like PVA.org, WheelchairGames.org, email, social media, and more.
• Develop and implement website copy, creative, and navigation updates leveraging SEO/SEM best practices.
• Drive the roadmap for PVA.org overhaul to enhance user experience and foster audience growth.
• Design, build, test, and deploy segmented weekly and monthly newsletters.
• Manage SEM and display advertising campaigns to boost public awareness and top-of-funnel engagement.
• Coordinate quarterly influencer campaigns with PR agencies and the Social Media Manager.
• Oversee PVA’s Amazon.com store, including product listings, meta tags, pricing, and bundling.
• Partner with Data Analytics and Program teams on MarCom tools such as Salesforce Marketing Cloud, FormAssembly, SurveyMonkey, and Google Analytics.
• Contribute to process and strategic improvements to establish Digital MarComs as a best-in-class team.
• *Qualifications:**
• Bachelor’s degree in a related field.
• 5-7 years of progressive experience managing digital marketing or communications campaigns, ideally within a nonprofit setting.
• Demonstrated interest in and support of PVA’s mission, with experience in veterans' rights, accessibility, disability advocacy, healthcare, or human rights.
• At least 1 year of experience managing direct reports, with a proven ability to empower and motivate staff.
• Exceptional communication and collaboration skills for engaging internal teams and external vendors.
• Proficiency in digital best practices, including:

* Building emails and automated journeys (e.g., Salesforce Marketing Cloud). * Using design tools (Adobe, Canva). * Website content management (WordPress or similar, basic HTML). * Interpreting Google Analytics reports. * Understanding website security, cookie tracking, and digital advertising principles.

• *Benefits & Perks:**
• **Hybrid Work Schedule:** Enjoy a flexible schedule with 2 days in-office and 3 days remote.
• **Comprehensive Health:** Employer-paid Medical Insurance, Basic Life, and Long-term Disability. Affordable Medical, Vision, and Dental options for families.
• **Financial Security:** 401k retirement savings with a guaranteed employer contribution and matching. Optional accident, critical illness, and short-term disability insurance.
• **Professional Growth:** Tuition Reimbursement program.
• **Work-Life Balance:** 14 paid holidays, generous vacation leave (starting at 15 days/year), and unlimited sick leave accrual.
• **Additional Benefits:** Health Savings Account with employer contribution, Parking & Transit/Flexible Spending Accounts, TicketsAtWork membership, and more!